BRAND CONSULTANT.
SPEAKER. AUTHOR.
I help successful brands become more successful.
ANGELIQUE REWERS
CEO
BoldHaus
"I’ve worked with top NYC branding firms and they don't hold a torch to the beautiful, stunning precision your firm does!"
MICHAEL LOVITCH
Co-Founder
Baby Bathwater Institute
"The 8-figure companies that grow every year has everything to do with branding. Re has helped many of my friends build powerhouse brands."
JON MCCARTY
CEO
Odyssey Test Prep
“In just a month after rebranding with Re Perez, we grew 399%. Fast forwarded to today, we've nearly 10x'd our business."
RYAN DEISS
Co-Founder
Digital Marketer
“When it comes to branding and authenticity, there’s no one I know who exudes more brilliance in both than Re Perez."
STOP COMPARING YOURSELF
TO THE COMPETITION
Not only is comparison the thief of joy, but it's the enemy of creativity, innovation, and authentic self-expression.
Comparison doesn’t make you extraordinary.
It makes you invisible.
And the real risk?
Getting lost in the sea of sameness and competing on price just to survive.
But here’s the deal...
You can stop playing the game of comparison, and start becoming incomparable.
You can stop competing for attention. Instead, what if you could start commanding it.
You don’t have to just play the game, you can change the game entirely.
You can be so bold, unique, and radically authentic that you become impossible to ignore.
You become a Category of One.
WHAT PEOPLE ARE SAYING
ADAM HAILSTONE
CMO
Williamsburg Learning
“Re Perez's understanding of our business was incredible. Since rebranding, we’ve tripled in size.”
RAJ JANA
CEO
Liber8
"Working with Re Perez on my branding was arguably one of the most important things I did for my business."
BRENT WEAVER
CEO
UGURUS
“Re Perez is the real deal. After branding with Re, we grew by 300% and charged four times more for our programs.”
GINA WORFUL
CEO
Mastering Mindfulness Institute
"Working with Re Perez exceeded my expectations. It became a spiritual experience! I have a brand I'm proud of."
MY CORE OFFERINGS
I work with successful CEOs and founder in three areas:
OPTION 01
A PERSONAL RE-BRAND
* You’ve built, scaled, and possibly exited one or more businesses, and you’re standing at the edge of what comes next.
* You’re a conscious entrepreneur, founder or CEO where purpose and impact matter more than hustle or accolades.
* Your personal brand no longer reflects who you’ve become or the level at which you’re meant to lead.
* You want a personal brand that carries your authority, essence, and legacy into your next or second mountain.
* BONUS: You’re open to participating in an immersive, somatic retreat as part of a deeper re-branding process.
OPTION 02
A BUSINESS RE-BRAND
* Your company generates between $5M and $100M in annual revenue and is preparing for its next phase of growth.
* Even though the business is still working, you know it has outgrown its current identity and positioning.
* The brand feels outdated, fragmented, or misaligned and no longer matches the future vision of the company.
* This misalignment shows up as rising marketing costs, misaligned deals, longer sales cycles, and lower exit valuation.
* You want a brand that commands authority and trust, increases enterprise value, and operates as a cohesive, integrated system.
OPTION 03
A NEW BRAND
* You’ve raised capital or successfully bootstrapped a high-potential venture with serious upside.
* You believe deeply in the vision, but you’re not fully confident the foundation beneath the brand is solid.
* The brand was built tactically, often design-first, without a comprehensive strategic framework.
* That lack of clarity creates friction with partners, customers, and the ability to scale cleanly.
* You want a clear, defensible brand strategy and identity that support growth, protect your IP, and enable long-term impact.
ABOUT ME
I am a seasoned Brand Consultant with 24+ years of experience. I've led brand transformations for Fortune 500 brands and thousands of impact-driven CEOs, founders, and service-based entrepreneurs.
As the Founder and CEO of Category of One Branding, I don't just build brands; I help successful brands become more successful. I do this through one-on-one consulting and private mastermind retreats that incorporate strategy, AI, and human optimization.
Before stepping into entrepreneurship in 2010, I cut my teeth at some of the top global brand consultancies in New York City, where I worked on brands including Abbott Nutrition, GE Money, Lilly, Novo Nordisk, TD Ameritrade, and Xerox.
After a series of personal life-changing events, I left the corporate world to launch Branding For The People, an agency that grew into an award-winning firm over 13 years. I've led thousands of brand transformations for high-achieving clients, bestselling authors, top-ranked speakers, Inc. 5000 CEOs, and many sought-after coaches, consultants, and entrepreneurs across industries in Health, Wellness, Tech, Education, and E-Commerce.
As a speaker, I’m known for bringing electrifying energy, forward-thinking insights, and actionable strategies to every stage I step onto. I’ve spoken at premier events like Baby Bathwater Institute, CADRECon, EO’s Global Leadership Conference, ICON, SellerCon, Traffic & Conversion Summit, and Ontrapalooza. I also serve as a faculty member at Growth Institute and am a frequent guest on top entrepreneurial podcasts.
I’m also the author of the boldly-titled book Your Brand Should Be Gay (Even If You’re Not): The Art & Science of Creating an Authentic Brand. Using real-life case studies and behind-the-scenes stories, my book reveals how branding transforms my clients from unknown to celebrity-like status, pre-revenue to multi-million dollar success, outdated to cutting-edge, and embarrassingly inauthentic to unapologetically authentic.
ABOUT RE PEREZ
Re’s branding career began with senior-level roles at top global consulting firms like Interbrand, Siegel+Gale, Reputation Institute, and TMP Worldwide, where he worked on industry-leading brands such as Abbott Nutrition, Amersham Bioscienes, GE Money, Lilly, Nalco, Novo Nordisk, and Xerox.
In 2011, after leaving the corporate consulting world, he started his own branding agency which has helped thousands of entrepreneurs, CEOs, founders, and Personal Brands transform the trajectory of their businesses.
With clients ranging from Professional Services, EComm, Tech/SaaS, Health and Wellness, and Transformational Learning, Re is often credited for being the single most important investment that has made his clients 2x, 3x, and even 10x their business, brand, and impact.
Today, Re creates unique transformational experiences to help his clients build a brand from the inside out.
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MORE KIND WORDS
DREW CAMERON
CEO
Flow Odyssey
“Re Perez's intuition and creative flare are unmatched. He's one of the most thought-provoking, caring, genuine people I've met.”
MELANIE MERKLING
CEO
SoulFire
“Re exceeded all my expectations. His thought-provoking questions guided me to explore my brand in a completely new way.”
CHRIS KOOMEY
COO
Thorben
"Re's leadership helped us standout from other firms. Immediately after rebranding with Re Perez, we landed a $1M contract."
JUSTIN BERG
CEO
Purple Care
"We went from 100 to 2,000 customers — a whopping 1900% increase after rebranding with Re Perez."
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