— For Purpose-Driven and Impact-Forward CEOs, Founders, and Entrepreneurs —
BUILD A CATEGORY OF ONE BRAND IN THE ERA OF A.I.
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WE ARE LIVING THROUGH THE MOST SIGNIFICANT SHIFT IN MODERN BUSINESS HISTORY.
AI has accelerated what’s possible.
Over 5 million new businesses launched in the U.S. last year alone.
Content is being created faster most people can consume it.
And in the process — trust is dissolving.
People no longer ask, “Is this good?”
They ask, “Is this real?”
If you’re building a brand in this era…you already feel the pressure:
To be everywhere. To keep up. To stand out
But the answer isn’t louder marketing. It’s deeper resonance.
AI may be the engine. But without a Brand Blueprint (a map), you’re accelerating without direction.
Just because you can build fast…
doesn’t mean you’re building something that lasts.
The brands that move people don’t just say the right things.
They transmit something. This is what I call your Brand Imprint...
The soul of the founder expressed through every part of the brand.
It’s what makes a brand feel true.
And no matter how advanced AI becomes, it can’t replicate human frequency.
The third problem is that everyone’s using the same tools. Similar prompts. Same formulas. AI isn’t just creating speed. It’s multiplying sameness.
And here’s the danger: Your brand becomes visible… but forgettable. Your brand is seen… but not felt.
If you’re building something bold, something that doesn’t fit the mold, then stop competing in a category of many, and start becoming a Category of One.
ABOUT ME
As the Founder and CEO of Category of One Branding, I don't just build brands; I help successful brands become more successful.
With over 24+ years of experience leading over 1,000+ brand transformations for impact-driven CEOs and service-based entrepreneurs, I've developed a proven methodology for elevating brands by blending enterprise-level branding, A.I., and human optimization.
Before stepping into entrepreneurship in 2010, I cut my teeth at some of the top global brand consultancies in New York City, where I worked on brands including Abbott Nutrition, GE Money, Lilly, Novo Nordisk, TD Ameritrade, and Xerox.
As a speaker, I deliver forward-thinking insights and actionable strategies to every audience. I’ve spoken at major entrepreneurial events such as Baby Bathwater Institute, CADRECon, EO’s Global Leadership Conference, SellerCon, Traffic & Conversion Summit, and Ontrapalooza.
Finally, I wrote the boldly-titled book Your Brand Should Be Gay (Even If You’re Not). Using real-life case studies and behind-the-scenes stories, my book reveals how branding transforms my clients from unknown to celebrity-like status, pre-revenue to multi-million dollar success, outdated to cutting-edge, and embarrassingly inauthentic to unapologetically authentic
CORE OFFERINGS
I help successful brands become more successful in the following ways:
OPTION 01
AI- POWERED OUTREACH
Objective:
Fill your calendar with qualified leads using enterprise-level AI outreach.
Criteria:
Your business generates between $500K and $5M in annual revenue.
You can handle more growth within 30-90 days.
You have a service, program, or product that solves unique problems or adds value.
Your customer lifetime value is $3,000 and above.
OPTION 02
PERSONAL RE-BRAND
Objective:
To elevate your personal brand to reflect who you are becoming as a leader.
Criteria:
You’re a purpose-driven and impact-forward entrepreneur, founder or CEO.
You're the main evangelist for your company's vision, movement, or cause.
You're creating a values-aligned community, mastermind, or company.
You have an abundance mindset and value-first approach.
OPTION 03
BUSINESS RE-BRAND
Objective:
To elevate your businesses to increase its value, market leadership, and scale potential.
Criteria:
Your business generates $10M - $100M in annual revenue.
Your business or offerings are unique, best-in-class, and/or disruptive.
You have 3 or more brands, sub-brands, or products in your brand portfolio.
Your business is growing with potential for exponential growth with a stronger brand.
TESTIMONIALS
ANGELIQUE REWERS
CEO at BoldHaus
"I’ve worked with top NYC branding firms and they don't hold a torch to the beautiful, stunning precision your firm does!"
MICHAEL LOVITCH
Co-Founder, Baby Bathwater Institute
"The 8-figure companies that grow every year has everything to do with branding. Re has helped many of my friends build powerhouse brands."
JON MCCARTY
CEO at Odyssey Test Prep
“In just a month after rebranding with Re Perez, we grew 399%. Fast forwarded to today, we've nearly 10x'd our business."
RYAN DEISS
Co-Founder, Digital Marketer
“When it comes to branding and authenticity, there’s no one I know who exudes more brilliance in both than Re Perez."
ADAM HAILSTONE
CMO at Williamsburg Learning
“Re Perez's understanding of our business was incredible. Since rebranding, we’ve tripled in size.”
RAJ JANA
CEO at Liber8
"Working with Re Perez on my branding was arguably one of the most important things I did for my business."
BRENT WEAVER
Former CEO at UGURUS
“Re Perez is the real deal. After branding with Re, we grew by 300% and charged four times more for our programs.”
GINA WORFUL
CEO at Mastering Mindfulness Institute
"Working with Re Perez exceeded my expectations. It became a spiritual experience! I have a brand I'm proud of."
DREW CAMERON
CEO at Flow Odyssey
“Re Perez's intuition and creative flare are unmatched. He's one of the most thought-provoking, caring, genuine people I've met.”
MELANIE MERKLING
CEO at SoulFire
“Re exceeded all my expectations. His thought-provoking questions guided me to explore my brand in a completely new way.”
CHRIS KOOMEY
COO at Thorben
"Re's leadership helped us standout from other firms. Immediately after rebranding with Re Perez, we landed a $1M contract."
JUSTIN BERG
CEO at Purple Care
"We went from 100 to 2,000 customers — a whopping 1900% increase after rebranding with Re Perez."
ABOUT RE PEREZ
Re’s branding career began with senior-level roles at top global consulting firms like Interbrand, Siegel+Gale, Reputation Institute, and TMP Worldwide, where he worked on industry-leading brands such as Abbott Nutrition, Amersham Bioscienes, GE Money, Lilly, Nalco, Novo Nordisk, and Xerox.
In 2011, after leaving the corporate consulting world, he started his own branding agency which has helped thousands of entrepreneurs, CEOs, founders, and Personal Brands transform the trajectory of their businesses.
With clients ranging from Professional Services, EComm, Tech/SaaS, Health and Wellness, and Transformational Learning, Re is often credited for being the single most important investment that has made his clients 2x, 3x, and even 10x their business, brand, and impact.
Today, Re creates unique transformational experiences to help his clients build a brand from the inside out.
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