For over 23 years, I’ve helped thousands of visionary founders, purpose-driven entrepreneurs, transformational coaches and consultants, and industry thought leaders create brands that don’t just get noticed—they become noteworthy.

This isn’t just what I teach—it’s how I live.

I’ve used branding to carve out a name for myself...

From launching Branding For The People, an award-winning agency that served thousands of entrepreneurs over 13 years…

To landing deals with industry leaders, speaking on major stages, joining high-level masterminds, and most importantly, cultivating lifelong friendships along the way.

In 2020, I launched a book on brand authenticity—and instead of playing it "safe," I courageously titled it:

Your Brand Should Be Gay (Even If You’re Not).

It launched in February 2020, a month before the world shut down…

And yet, it opened even MORE opportunities.

Some of the most rewarding moments?

When someone reaches out and says: “I f-ing LOVE your book title.”

Then the Amazon reviews started coming in:

“Best branding book I have ever read.” — Julie Blackburn

“Literally changed my whole mindset.” — Nathan Bailey

“Powerful perspective on branding.” — Eli Facenda

“A must-read for entrepreneurs looking to grow and scale.” — Brent Weaver

“Best book on branding I’ve read in a long time.” — Danny Iny

As a conscious creator and lifelong experimenter, I began blending seemingly opposing ideas into ONE integrated offering—

Business growth and personal development.

Personal branding and meditation retreats.

Capitalism and spirituality.

I didn’t follow someone else’s playbook—because it didn’t exist.

I went down my own path—and WROTE the playbook.

So, I know what it feels like to start something that’s never been done before.

But what I’ve discovered is this:

When you embrace what makes you different, you stop asking for permission—

And start building the brand only YOU can lead.