CASE STUDIES
Below is a shortlist of clients that I've transformed into Category of One brands.
BOLDHAUS
Razing the rules of landing corporate clients.
Despite years of success helping service professionals win corporate contracts, Angelique Rewers felt her brand, The Corporate Agent, no longer reflected the unapologetic boldness she was here to embody. It felt too safe, too expected. She brought in Re Perez to help her architect a brand that would break the mold. The result was BoldHaus: a name, identity, and presence that exudes confident disruption and unmistakable authority. What emerged wasn’t just a new look; it was a powerful reclamation of voice, edge, and market leadership. As Angelique put it, “Top NYC firms don’t hold a torch to the stunning precision your firm does.”
Before
After
ODYSSEY TEST PREP
Creating the ultimate LSAT prep advantage.
Odyssey Test Prep had the results, exceptional LSAT outcomes and a program that delivered, but its brand told a different story. CEO Jonathan McCarty was operating with a DIY identity that no longer matched the quality or credibility of his services. To align the outer image with the inner excellence, he partnered with Re Perez for a full brand transformation. The result was a premium, strategically positioned brand that spoke directly to high-achieving law school candidates. Since the rebrand, Odyssey has grown nearly 10x in revenue and now attracts the caliber of clients the company was always meant to serve.
Before
After
ORGANIZE & FLOW
Transforming Your Space, Empowering Your Life
After building a wildly successful YouTube channel and membership helping thousands declutter their lives, Alejandra and Ed realized their brand had outgrown its original identity. “Alejandra dot tv” no longer reflected the scale or soul of what they were truly building. They partnered with Re Perez to evolve their brand into something more expansive and enduring, a transformation that included renaming, strategy, identity, and web presence. The result: Organize & Flow—a scalable, magnetic Masterbrand designed to reach more people, elevate the experience, and liberate their audience into spaces of clarity, self-expression, and flow. What began as a personality brand is now a movement rooted in empowerment and intentional living.
Before
After
xchange
Unlocking Human Potential At Scale
As xchange grew into the leading methodology for transformational gatherings, its brand struggled to keep pace with the depth and sophistication of its impact. Founder Jon Berghoff saw the need for an evolution—one that could honor the essence of the community while reflecting its expanded vision. Partnering with Re Perez, the brand underwent a thoughtful transformation, including refined messaging, an evolved visual identity, and a refreshed website. The result is a revitalized brand that amplifies xchange’s leadership and invites deeper resonance with its global network of change agents.
Before
After
EXTRAORDINARY LIFE
Helping leaders harness their hidden potential.
Extraordinary Life had become a trusted guide for visionary leaders navigating their next level of impact, yet its brand no longer reflected the depth or transformation embedded in its work. Dr. Al Spicer recognized the disconnect and partnered with Re Perez to elevate the brand into full alignment with its mission. Through a complete transformation—new name, strategy, identity, and website—every element was refined to mirror the caliber of the clients served and the legacy being shaped. The result is a brand that now resonates deeply, amplifying presence, authority, and reach. As Dr. Spicer shared, “Re Perez exceeded all my expectations... guiding me to explore my brand in a completely new way.”
Before
After
THORBEN
Mastering Innovation Together
Thorben had the credentials (trusted by major federal agencies and led by a 100% woman-owned team) but their brand still reflected a scrappy upstart rather than an established authority. This misalignment was capping their growth potential. They partnered with Re Perez to reimagine their brand into one that matched their true caliber. Through strategic positioning, refined messaging, and a sophisticated visual identity, Thorben emerged as a brand that commands respect and opens doors at the highest levels. The result was immediate: a $1 million contract secured right after the rebrand, affirming their elevated presence and future potential.
Before
After
ESENCIA
Making Property Maintenance Effortlessly Simple
Esencia began as a family-run cleaning business, but as founders Angelica Bermudez and Mauricio Grisales expanded into a full-spectrum property maintenance company powered by smart technology, their brand no longer reflected the sophistication or innovation they had grown into. To align their identity with their evolution, they partnered with Re Perez for a complete rebrand, crafting a bold new identity that honored their roots while positioning them as a premium, tech-enabled partner for property managers. The result is a brand that commands greater authority, accelerates growth, and reflects the company’s leadership, earning Esencia a place on the Inc. 5000 list of America’s fastest-growing private companies.
Before
After
HINKLE OUTDOOR LIVING
Transforming Backyards Into Personal Paradises
Triumpha had earned the trust of top executives across the UK for its culture transformation expertise, yet its brand lacked the clarity to truly differentiate in a crowded market. The message felt muddled, and the firm’s unique value was getting lost in the noise. Founder Tanya Lesley brought in Re Perez to lead a full rebrand—clarifying strategy, refining messaging, and elevating the visual identity and website. The result is a brand that now communicates Triumpha’s distinct leadership with precision and power, opening the door to higher-caliber clients and strategic opportunities.
Before
After
CHANGING HABITS
Helping the world eat better through real foods without the marketing hype.
Changing Habits had grown into a trusted authority in whole food nutrition, yet its rapid expansion left the brand fragmented and unclear. With multiple product lines and programs pulling in different directions, the leadership team knew they needed a unified presence to fully express their expertise and mission. After a global search, they chose Re Perez to lead a comprehensive transformation, aligning everything under a singular Brand Platform, and crafting bold, cohesive messaging and identity. The result is a brand that not only honors its credibility but stands as a powerful voice against the “diet of misinformation,” positioning Changing Habits for greater trust, impact, and global reach.
Before
After
CHEEKY SCIENTIST
The world’s largest job-search training platform for PhDs.
Cheeky Scientist had grown into a global movement helping PhDs land high-paying industry careers, but its brand wasn’t keeping pace. A confusing, cluttered presence was diluting its credibility and hindering audience engagement. The leadership team partnered with Re Perez to lead a complete brand transformation—clarifying strategy, aligning identity, and elevating the digital experience to match the company’s mission. The result is a revitalized brand that now commands authority, deepens member connection, and strengthens its position as the leading global community for PhDs in industry. With clarity and cohesion, Cheeky Scientist is accelerating its bold vision to place one million PhDs in meaningful careers.
Before
After
MIRASEE
Launching courses that change lives.
As Mirasee scaled rapidly, acquiring companies and expanding its suite of offering, it faced a critical challenge: a fragmented brand architecture that threatened clarity and cohesion. To future-proof the business, Mirasee partnered with Re Perez to design a unified brand strategy that could hold the complexity while elevating market positioning. The result was a comprehensive Brand Evolution, including a refined architecture, new visual identity, and cohesive guidelines that brought every part of the ecosystem into alignment. With its evolved brand, Mirasee now leads with clarity, strength, and structure—poised for continued growth and deepened industry leadership.
Before
After
PURPLE CARE
Building greener communities through the power of purple.
Purple Care, formerly Xtreme Lawn Care, had built a strong local following but was losing customers due to confusing branding that didn’t reflect the company’s holistic, high-quality approach. CEO Justin Berg partnered with Re Perez to lead a full rebrand—strategically repositioning the business, crafting a new identity and website, and introducing a bold new brand character, Puck the purple gorilla, to infuse personality and memorability. The result was a complete transformation that clarified the brand’s promise and elevated its presence. Since rebranding, Purple Care has grown from 100 to 2,000 customers, a remarkable 1900% increase, solidifying its place as the undisputed market leader in the Fort Worth area.
Before
After
DR. ERIC J. ROMAN
Transforming the lives of growing dental companies.
Dr. Eric J. Roman, a respected entrepreneur and leader in the dental and DSO space, had already built two thriving dental groups and coached high-level executives managing hundreds of millions in care. Ready to expand his impact beyond the industry’s walls, he turned to Re Perez to clarify his message, define his positioning, and architect a compelling online Personal Brand. The transformation provided Eric with a magnetic platform that reflects the depth of his insight and leadership. Within just one month of launching, he achieved a 4x return on his branding investment—laying the groundwork for even greater influence and long-term ROI.
New Brand
LIFE-FORCE ACADEMY
Making ancient yoga teachings more accessible
Life-Force Academy, founded by Jai Dev Singh, had already established itself as the world’s premier online Kundalini yoga experience—offering a dynamic blend of guided practices, live events, and music rooted in ancient yogic wisdom. With a strong reputation and loyal global following, the brand was poised for even greater impact. To support its growth, Life-Force Academy partnered with Re Perez to bring strategic clarity and cohesion across its various brand expressions. The result was a unified brand foundation designed to streamline messaging and guide future marketing decisions—ensuring the brand’s essence remains intact as it scales.
New Brand
JENNIFER TRINKNER
Amplifying your health and wealth.
Jennifer Trinkner, a former professional model and top Isagenix producer, came to Re Perez with a bold goal: to clarify her personal brand and rise to #1 within the company. Already ranked in the top 10, Jennifer knew that refining her message and platform was key to amplifying her impact. Together, we shaped a personal brand that reflected her authenticity, leadership, and deep belief in Isagenix as a powerful path to better health, fitness, and purpose. The result is a magnetic brand that positions her to inspire thousands—and claim the top spot she’s been called to lead.
New Brand
THE DR. Z
Making Functional Medicine accessible and actionable for more people.
Dr. Brandy is a well-established Functional Medicine doctor, who was looking to streamline and create more synergies between three of her different businesses (and potentially sell one of them). She pioneered an online platform dedicated to helping functional medicine practitioners and people manage their health and well-being via the wisdom of functional medicine. Re Perez partnered with Dr. Brandy to rebrand her business under one umbrella brand. We renamed her business to just ‘The Dr. Z’. In early stages of launching her new brand, she has sold one of her businesses and is now well poised with a solid brand foundation to drive faster business growth.
New Brand
BEX IRVINE
Unlocking the full potential of beauty entrepreneurs.
Bex Irvine, the powerhouse behind bex+Co salons, knows firsthand how branding can fuel business success. Eager to expand her impact beyond the chair, she partnered with Re Perez to craft a Personal Brand that captures her vibrant personality, bold business model, and relationship-first approach. With a proven track record and an abundance mindset, Bex is now mentoring beauty professionals and salon owners to build thriving, values-driven businesses. The result is a magnetic brand presence that positions her as the go-to coach for entrepreneurs in the beauty industry, empowering others to create the success she’s already mastered.
New Brand
HAWKINS LAAKSO
Simplifying the road to financial freedom.
Hawkins Laakso, a sophisticated wealth management firm known for navigating complex financial landscapes, approached Re Perez with a clear challenge—their brand no longer reflected their caliber or direction. Despite delivering exceptional results, their identity felt dated and uninspired. Through a deeply strategic and creative process, we reimagined their brand to reflect a refined “Park Avenue” experience—one that emphasizes relationship, legacy, and elegance over rigidity. The result is a revitalized brand that positions Hawkins Laakso as the premier provider of a true Family Office Experience—helping clients manage, grow, and secure their wealth while realizing their financial dreams.
New Brand
