CLIENTS
Below is a list of clients that I've transformed into Category of One brands.
BOLDHAUS
Razing the rules of landing corporate clients.
Despite years of success helping service professionals win corporate contracts, Angelique Rewers felt her brand, The Corporate Agent, no longer reflected the unapologetic boldness she was here to embody. It felt too safe, too expected. She brought in Re Perez to help her architect a brand that would break the mold. The result was BoldHaus: a name, identity, and presence that exudes confident disruption and unmistakable authority. What emerged wasn’t just a new look; it was a powerful reclamation of voice, edge, and market leadership. As Angelique put it, “Top NYC firms don’t hold a torch to the stunning precision your firm does.”
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ODYSSEY TEST PREP
Creating the ultimate LSAT prep advantage.
Odyssey Test Prep had the results, exceptional LSAT outcomes and a program that delivered, but its brand told a different story. CEO Jonathan McCarty was operating with a DIY identity that no longer matched the quality or credibility of his services. To align the outer image with the inner excellence, he partnered with Re Perez for a full brand transformation. The result was a premium, strategically positioned brand that spoke directly to high-achieving law school candidates. Since the rebrand, Odyssey has grown nearly 10x in revenue and now attracts the caliber of clients the company was always meant to serve.
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ORGANIZE & FLOW
Transforming Your Space, Empowering Your Life
After building a wildly successful YouTube channel and membership helping thousands declutter their lives, Alejandra and Ed realized their brand had outgrown its original identity. “Alejandra dot tv” no longer reflected the scale or soul of what they were truly building. They partnered with Re Perez to evolve their brand into something more expansive and enduring, a transformation that included renaming, strategy, identity, and web presence. The result: Organize & Flow—a scalable, magnetic Masterbrand designed to reach more people, elevate the experience, and liberate their audience into spaces of clarity, self-expression, and flow. What began as a personality brand is now a movement rooted in empowerment and intentional living.
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xchange
Unlocking Human Potential At Scale
As xchange grew into the leading methodology for transformational gatherings, its brand struggled to keep pace with the depth and sophistication of its impact. Founder Jon Berghoff saw the need for an evolution—one that could honor the essence of the community while reflecting its expanded vision. Partnering with Re Perez, the brand underwent a thoughtful transformation, including refined messaging, an evolved visual identity, and a refreshed website. The result is a revitalized brand that amplifies xchange’s leadership and invites deeper resonance with its global network of change agents.
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EXTRAORDINARY LIFE
Helping leaders harness their hidden potential.
Extraordinary Life had become a trusted guide for visionary leaders navigating their next level of impact, yet its brand no longer reflected the depth or transformation embedded in its work. Dr. Al Spicer recognized the disconnect and partnered with Re Perez to elevate the brand into full alignment with its mission. Through a complete transformation—new name, strategy, identity, and website—every element was refined to mirror the caliber of the clients served and the legacy being shaped. The result is a brand that now resonates deeply, amplifying presence, authority, and reach. As Dr. Spicer shared, “Re Perez exceeded all my expectations... guiding me to explore my brand in a completely new way.”
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THORBEN
Mastering Innovation Together
Thorben had the credentials (trusted by major federal agencies and led by a 100% woman-owned team) but their brand still reflected a scrappy upstart rather than an established authority. This misalignment was capping their growth potential. They partnered with Re Perez to reimagine their brand into one that matched their true caliber. Through strategic positioning, refined messaging, and a sophisticated visual identity, Thorben emerged as a brand that commands respect and opens doors at the highest levels. The result was immediate: a $1 million contract secured right after the rebrand, affirming their elevated presence and future potential.
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ESENCIA
Making Property Maintenance Effortlessly Simple
Esencia began as a family-run cleaning business, but as founders Angelica Bermudez and Mauricio Grisales expanded into a full-spectrum property maintenance company powered by smart technology, their brand no longer reflected the sophistication or innovation they had grown into. To align their identity with their evolution, they partnered with Re Perez for a complete rebrand, crafting a bold new identity that honored their roots while positioning them as a premium, tech-enabled partner for property managers. The result is a brand that commands greater authority, accelerates growth, and reflects the company’s leadership, earning Esencia a place on the Inc. 5000 list of America’s fastest-growing private companies.
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TRIUMPHA
Creating transformation through culture.
Triumpha had earned the trust of top executives across the UK for its culture transformation expertise, yet its brand lacked the clarity to truly differentiate in a crowded market. The message felt muddled, and the firm’s unique value was getting lost in the noise. Founder Tanya Lesley brought in Re Perez to lead a full rebrand—clarifying strategy, refining messaging, and elevating the visual identity and website. The result is a brand that now communicates Triumpha’s distinct leadership with precision and power, opening the door to higher-caliber clients and strategic opportunities.
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HINKLE OUTDOOR LIVING
Transforming Backyards Into Personal Paradises
Triumpha had earned the trust of top executives across the UK for its culture transformation expertise, yet its brand lacked the clarity to truly differentiate in a crowded market. The message felt muddled, and the firm’s unique value was getting lost in the noise. Founder Tanya Lesley brought in Re Perez to lead a full rebrand—clarifying strategy, refining messaging, and elevating the visual identity and website. The result is a brand that now communicates Triumpha’s distinct leadership with precision and power, opening the door to higher-caliber clients and strategic opportunities.
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CHANGING HABITS
Helping the world eat better through real foods without the marketing hype.
Changing Habits had grown into a trusted authority in whole food nutrition, yet its rapid expansion left the brand fragmented and unclear. With multiple product lines and programs pulling in different directions, the leadership team knew they needed a unified presence to fully express their expertise and mission. After a global search, they chose Re Perez to lead a comprehensive transformation, aligning everything under a singular Brand Platform, and crafting bold, cohesive messaging and identity. The result is a brand that not only honors its credibility but stands as a powerful voice against the “diet of misinformation,” positioning Changing Habits for greater trust, impact, and global reach.
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WILDFIT
Learning to live without food shame.
Wildfit launched under the Mindvalley umbrella to early success, but as the team prepared to scale globally, it became clear the brand lacked the clarity and resonance needed to stand out in a saturated wellness market. To unlock its full potential, Mindvalley brought in Re Perez to evolve Wildfit into a bold, globally relevant brand. Through strategic positioning and messaging, Wildfit was redefined as the definitive “anti-diet” movement—one that fearlessly challenges the diet, pharmaceutical, and food industries while empowering people to reclaim their health. The result is a powerful, differentiated brand with the voice and momentum to scale worldwide and lead a new era in nutrition.
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CHEEKY SCIENTIST
The world’s largest job-search training platform for PhDs.
Cheeky Scientist had grown into a global movement helping PhDs land high-paying industry careers, but its brand wasn’t keeping pace. A confusing, cluttered presence was diluting its credibility and hindering audience engagement. The leadership team partnered with Re Perez to lead a complete brand transformation—clarifying strategy, aligning identity, and elevating the digital experience to match the company’s mission. The result is a revitalized brand that now commands authority, deepens member connection, and strengthens its position as the leading global community for PhDs in industry. With clarity and cohesion, Cheeky Scientist is accelerating its bold vision to place one million PhDs in meaningful careers.
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MSI CONSULTING
Providing innovative thinking, technology, and deep knowledge of management sciences.
MSI Consulting had earned a trusted reputation over two decades across sectors like government, higher education, and non-profits, yet its brand no longer reflected the sophistication or ambition of its work. To align its presence with its expertise and growth trajectory, MSI engaged Re Perez to lead a comprehensive rebrand. Through clarified positioning and an elevated visual identity, the firm emerged with a cohesive, future-ready brand that communicates both credibility and vision. Today, MSI shows up with greater clarity and confidence—empowering deeper impact and expanded reach across its diverse client base.
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MIRASEE
Launching courses that change lives.
As Mirasee scaled rapidly, acquiring companies and expanding its suite of offering, it faced a critical challenge: a fragmented brand architecture that threatened clarity and cohesion. To future-proof the business, Mirasee partnered with Re Perez to design a unified brand strategy that could hold the complexity while elevating market positioning. The result was a comprehensive Brand Evolution, including a refined architecture, new visual identity, and cohesive guidelines that brought every part of the ecosystem into alignment. With its evolved brand, Mirasee now leads with clarity, strength, and structure—poised for continued growth and deepened industry leadership.
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PURPLE CARE
Building greener communities through the power of purple.
Purple Care, formerly Xtreme Lawn Care, had built a strong local following but was losing customers due to confusing branding that didn’t reflect the company’s holistic, high-quality approach. CEO Justin Berg partnered with Re Perez to lead a full rebrand—strategically repositioning the business, crafting a new identity and website, and introducing a bold new brand character, Puck the purple gorilla, to infuse personality and memorability. The result was a complete transformation that clarified the brand’s promise and elevated its presence. Since rebranding, Purple Care has grown from 100 to 2,000 customers, a remarkable 1900% increase, solidifying its place as the undisputed market leader in the Fort Worth area.
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UGURUS
Helping digital agencies take back control of their lives.
UGURUS had already carved out a strong foothold helping digital marketers and web professionals build profitable, purpose-driven businesses—but inconsistencies in its brand were capping its credibility and reach. Sensing the need for alignment, the leadership team brought in Re Perez to lead a ground-up transformation, refining the brand’s positioning, messaging, and visual identity into a cohesive and elevated experience. The impact was immediate and measurable: UGURUS tripled in size, increased its program pricing by 4x, and solidified its authority in the digital agency space. As CEO Brent Weaver put it, “Re Perez is the real deal.”
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DR. ERIC J. ROMAN
Transforming the lives of growing dental companies.
Dr. Eric J. Roman, a respected entrepreneur and leader in the dental and DSO space, had already built two thriving dental groups and coached high-level executives managing hundreds of millions in care. Ready to expand his impact beyond the industry’s walls, he turned to Re Perez to clarify his message, define his positioning, and architect a compelling online Personal Brand. The transformation provided Eric with a magnetic platform that reflects the depth of his insight and leadership. Within just one month of launching, he achieved a 4x return on his branding investment—laying the groundwork for even greater influence and long-term ROI.
New Brand
LIBER8
Precision Emotional Healing
Raj Jana set out to rewrite the wellness narrative—from one rooted in fear and brokenness to a vision grounded in love, wholeness, and human potential. Believing that people aren’t broken, the system is, he came to Re Perez to bring this mission to life with a brand that could resonate across purpose-driven entrepreneurs, the transformational space, and even cancer patients. Together, we developed a powerful Brand Platform, Visual Identity, and company name that captured both the science and soul of his work. The result: Liber8, a Human Transformation Company blending data-driven insight with heart-centered healing to ignite breakthroughs in human health.
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SOULFIRE
Empowering people to set their soul ablaze.
Melanie Merkling, a visionary entrepreneur and single parent, came to Re Perez with a bold mission: to build a brand that embodied her personal evolution and purpose. Driven by her own journey of reinvention—what she calls version 4.0—Melanie had shed anything misaligned and committed to a life that sets her Soul on Fire. Together, we built her brand from the ground up, rooted in mindfulness, clarity, and the power of living in full alignment. The result is a brand that reflects her purpose: helping others uncover what truly ignites them and clear the path to living a SoulFire life.
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MASTERING MINDFULNESS INSTITUTE
Teaching the power of mindfulness
Gina Worful, author of Mastering Mindfulness and a classically trained dietician with experience at a world-renowned spa, came to Re Perez seeking a cohesive and elevated brand presence. Having worked with celebrities, athletes, and global leaders, Gina was ready to align her message, offerings, and market strategy with the true depth of her expertise. Through a deep strategic process, she transitioned from a Personal Brand to a Business Brand—unlocking a more scalable, refined platform. The result: a sophisticated Brand Identity and a clear path to amplify her impact in a way that feels fully aligned.
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LIFE-FORCE ACADEMY
Making ancient yoga teachings more accessible
Life-Force Academy, founded by Jai Dev Singh, had already established itself as the world’s premier online Kundalini yoga experience—offering a dynamic blend of guided practices, live events, and music rooted in ancient yogic wisdom. With a strong reputation and loyal global following, the brand was poised for even greater impact. To support its growth, Life-Force Academy partnered with Re Perez to bring strategic clarity and cohesion across its various brand expressions. The result was a unified brand foundation designed to streamline messaging and guide future marketing decisions—ensuring the brand’s essence remains intact as it scales.
New Brand
FLOW ODYSSEY
Creating healthier businesses, happier outcomes, and better lives.
Drew Cameron, founder of HVAC Sellutions, came to Re Perez with a clear vision: to evolve his time- and labor-intensive business into a scalable model offering remote consulting, training, and support. He also wanted a brand that could encompass the full spectrum of his expertise across home services, coaching, and sales consulting. Through a deep Brand Strategy process and naming exploration, we helped Drew transition into Flow Odyssey—a brand that reflects his commitment to helping contractors find a better, more efficient way to run their businesses. The result is a name and identity that capture both the practical and transformational nature of his work.
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BEYOND BURIALS
Making the dream of space a reality.
Beyond Burials offers a radically reimagined way to honor those who’ve passed, by launching their remains into outer space in a tribute that is both awe-inspiring and deeply personal. Fueled by founder Dan Peabody’s lifelong love of space, this bold venture sought to offer families a meaningful alternative to traditional memorials. Dan partnered with Re Perez to bring this visionary concept to life from the ground up. The result is a brand that captures both the wonder of the cosmos and the sacredness of farewell, creating a new frontier in how we celebrate life beyond Earth.
New Brand
SOL & SERENITY
Helping patients experience the magic of health.
Drs. Ren and Christy Bedasbad, the husband-and-wife team behind Lumos Medical Center, built a trusted practice in Oregon blending Eastern and Western medicine to offer truly integrative care. When they relocated to San Antonio to be closer to family, they envisioned a new venture, Sol & Serenity Integrated Medicine, designed to expand their offerings through telemedicine and personalized wellness services. They partnered with Re Perez to bring this vision to life from the ground up, ensuring their warmth, humanity, and healing ethos were woven into every brand touchpoint. The result: a soulful, strategically sound brand complete with a cohesive identity and a beautiful, functional website that reflects the heart of their care.
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QUANTUM ORANGE
Helping people live a life packed with passion, power and purpose.
Quantum Orange, an Australian-based personal development company, believes the mind is not meant to be “set” but to grow, evolve, and expand—at quantum levels. Ready to elevate its presence and reach a broader audience of growth-oriented individuals, the company turned to Re Perez to reignite its brand. Together, we developed a refined Brand Strategy, reimagined the Visual Identity, and laid the foundation for a dynamic new website experience. The result is a revitalized brand that captures the energy of transformation and positions Quantum Orange for its next era of impact.
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JENNIFER TRINKNER
Amplifying your health and wealth.
Jennifer Trinkner, a former professional model and top Isagenix producer, came to Re Perez with a bold goal: to clarify her personal brand and rise to #1 within the company. Already ranked in the top 10, Jennifer knew that refining her message and platform was key to amplifying her impact. Together, we shaped a personal brand that reflected her authenticity, leadership, and deep belief in Isagenix as a powerful path to better health, fitness, and purpose. The result is a magnetic brand that positions her to inspire thousands—and claim the top spot she’s been called to lead.
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BEX IRVINE
Unlocking the full potential of beauty entrepreneurs.
Bex Irvine, the powerhouse behind bex+Co salons, knows firsthand how branding can fuel business success. Eager to expand her impact beyond the chair, she partnered with Re Perez to craft a Personal Brand that captures her vibrant personality, bold business model, and relationship-first approach. With a proven track record and an abundance mindset, Bex is now mentoring beauty professionals and salon owners to build thriving, values-driven businesses. The result is a magnetic brand presence that positions her as the go-to coach for entrepreneurs in the beauty industry, empowering others to create the success she’s already mastered.
New Brand
THE DR. Z
Making Functional Medicine accessible and actionable for more people.
Dr. Brandy is a well-established Functional Medicine doctor, who was looking to streamline and create more synergies between three of her different businesses (and potentially sell one of them). She pioneered an online platform dedicated to helping functional medicine practitioners and people manage their health and well-being via the wisdom of functional medicine. Re Perez partnered with Dr. Brandy to rebrand her business under one umbrella brand. We renamed her business to just ‘The Dr. Z’. In early stages of launching her new brand, she has sold one of her businesses and is now well poised with a solid brand foundation to drive faster business growth.
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HAWKINS LAAKSO
Simplifying the road to financial freedom.
Hawkins Laakso, a sophisticated wealth management firm known for navigating complex financial landscapes, approached Re Perez with a clear challenge—their brand no longer reflected their caliber or direction. Despite delivering exceptional results, their identity felt dated and uninspired. Through a deeply strategic and creative process, we reimagined their brand to reflect a refined “Park Avenue” experience—one that emphasizes relationship, legacy, and elegance over rigidity. The result is a revitalized brand that positions Hawkins Laakso as the premier provider of a true Family Office Experience—helping clients manage, grow, and secure their wealth while realizing their financial dreams.
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THE FRESH KING BENJAMIN
Transforming events with the power of laughter
Ben Brown’s journey defies convention, from growing up on a Mormon Polygamist compound and running his family’s bakery at 14, to building a multi 7-figure online education company with close friends. In 2021, he walked away from it all to chase his deepest calling: stand-up comedy. To bring this bold new chapter to life, Ben partnered with Re Perez to create a Personal Brand that could capture both his irreverent humor and extraordinary story. The result: The Fresh King Benjamin, a brand as unapologetically original and magnetic as the man behind it.
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BLOOM EXECUTIVE COACHING
Cultivating leaders who are leaving a legacy.
Michelle Krebs, a former Fortune 50 executive turned sought-after coach for top-tier leaders, came to Re Perez with a brand that no longer matched the caliber of her experience or ambition. As a systems-thinker and performance-driven leader who deeply values authentic relationships, Michelle had everything needed to serve at the highest levels, except a brand that reflected it. Through a private engagement, we partnered to transform Bloom Executive Coaching into a brand worthy of her legacy. The result is a refined, elevated presence that positions Michelle to grow with intention and make the powerful impact she’s here to deliver.
New Brand
OPTX
Revolutionizing the gaming industry with software designed by operators for operators.
OPTX, an enterprise software company built by gaming operators for gaming operators, set out to disrupt an industry plagued by clunky, outdated tools. With a deep understanding of the gaming and hospitality space, the founders knew from the outset that branding would be their competitive edge. Before the software was even built, they partnered with Re Perez to craft a brand that matched their bold vision—clear, user-friendly, and distinctly modern. From strategic positioning to a dynamic visual identity and launch campaign, we helped bring OPTX to life from the ground up. The result is a brand that cuts through the noise and positions OPTX as the intuitive, future-forward choice in gaming tech.
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FAMILYC
Empowering families to consciously co-create the lives they desire.
Following the successful launch of Williamsburg Learning with Re Perez, CMO Adam Hailstone envisioned a new frontier—bringing the proven structure of the Entrepreneurial Operating System (EOS) into the heart of family life. The idea was bold yet grounded: empower families to consciously design their lives using the same principles that fuel thriving organizations. After a successful pilot, Adam partnered with us to build the brand from the ground up. The result: Family C—a holistic, forward-thinking brand with a name, identity, and online presence that reflects its mission to help families operate with intention, unity, and purpose.
New Brand
GO FOR IT KICKBOXING
Helping Students Kick Through Breakthrough Every Day.
Go For It Kickboxing entered a fiercely competitive fitness market with a unique dual model—serving both kickboxing enthusiasts at their gym and gym owners through an online business training program. To rise above the noise, they partnered with Re Perez to build a brand that could flex across both audiences while standing out in an aggressive industry landscape. Through a strategic branding process, we developed a bold visual identity featuring striking colors and a distinctive emblem: the letter “G” shaped into a boxing glove, symbolizing power and purpose. The result is a cohesive, energetic brand and website that confidently tells its audience to do exactly what the name says—go for it.
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EMILY PRENDIVILLE
Redefining wealth and reinventing success.
Emily Prendiville, a seasoned expert in money, finance, and relationships, has spent over three decades helping clients reclaim wealth typically lost to institutions and the government. As a powerful advocate for heart-centered business, her growing influence called for a brand that truly reflected her depth, wisdom, and evolving mission. She partnered with Re Perez to clarify her message and unify her diverse offerings under one cohesive, elevated brand. The result was a complete transformation—including a new Brand Identity and Website—designed to attract conscious financial advisors and entrepreneurs ready to multiply their value and amplify their impact.
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DUNN ORTHODONTICS
Transforming the orthodontic treatment experience for busy people.
Since 2006, Drs. Matthew and Courtney Dunn have transformed thousands of lives through beautiful smiles—but their brand hadn’t kept pace with the quality of care they provided. With inconsistent visuals and messaging, they struggled to stand out in a competitive market and command premium pricing. They partnered with Re Perez for a full brand transformation—from strategy and messaging to a modern, cohesive Visual Identity and Website that they could proudly stand behind. The result is a fresh, friendly, and elevated brand for Dunn Orthodontics that not only reflects their expertise but continues to fuel growth across their four Arizona locations.
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