For World-Class CEOs, Founders & Entrepreneurial Leaders
BECOME A CATEGORY OF ONE BRAND IN THE WORLD.
CLICK BELOW TO WATCH FIRST!
WHAT PEOPLE ARE SAYING
ANGELIQUE REWERS
CEO at BoldHaus
"I’ve worked with top NYC branding firms and they don't hold a torch to the beautiful, stunning precision your firm does!"
MICHAEL LOVITCH
Co-Founder, Baby Bathwater Institute
"The 8-figure companies that grow every year has everything to do with branding. Re has helped many of my friends build powerhouse brands."
JON MCCARTY
CEO at Odyssey Test Prep
“In just a month after rebranding with Re Perez, we grew 399%. Fast forwarded to today, we've nearly 10x'd our business."
RYAN DEISS
Co-Founder, Digital Marketer
“When it comes to branding and authenticity, there’s no one I know who exudes more brilliance in both than Re Perez."
STOP COMPARING YOURSELF TO THE COMPETITION
Not only is comparison the thief of joy, but it's the enemy of creativity, innovation, and authentic self-expression.
Comparison doesn’t make you extraordinary.
It makes you invisible.
And the real risk?
Getting lost in the sea of sameness and competing on price just to survive.
But here’s the deal...
You can stop playing the game of comparison, and start becoming incomparable.
You can stop competing for attention. Instead, what if you could start commanding it.
You don’t have to just play the game, you can change the game entirely.
You can be so bold, unique, and radically authentic that you become impossible to ignore.
You become a Category of One.
MORE KIND WORDS
ADAM HAILSTONE
CMO at Williamsburg Learning
“Re Perez's understanding of our business was incredible. Since rebranding, we’ve tripled in size.”
RAJ JANA
CEO at Liber8
"Working with Re Perez on my branding was arguably one of the most important things I did for my business."
BRENT WEAVER
Former CEO at UGURUS
“Re Perez is the real deal. After branding with Re, we grew by 300% and charged four times more for our programs.”
GINA WORFUL
CEO at Mastering Mindfulness Institute
"Working with Re Perez exceeded my expectations. It became a spiritual experience! I have a brand I'm proud of."
MY CORE OFFERINGS
I help successful brands become more successful in the following ways:
OPTION 01
AI- POWERED OUTREACH
Objective:
Fill your calendar with qualified leads using enterprise-level AI outreach.
Criteria:
Your business generates between $500K and $3M in annual revenue.
You can handle double-digit growth within 30-90 days
Your minimum customer lifetime value is $3,000 and above.
OPTION 02
PERSONAL RE-BRAND
Objective:
To elevate your personal brand to reflect who you are now or who you're becoming.
Criteria:
You’re a conscious, impact-driven entrepreneur, founder or CEO.
You're creating belonging for a values-aligned community, mastermind, or company.
Your personal brand is creating love, hope, and positive energy in the world.
You’re open to participating in a multi-sensory somatic group retreat.
OPTION 03
BUSINESS ECOSYSTEM RE-BRAND
Objective:
To elevate your businesses to increase its value, market leadership, and scale potential.
Criteria:
You're a CEO or founder who also has (or is building) a Personal Brand.
Business generates $5M - $100M in annual revenue.
Your business is unique, best-in-class, authentic, purpose-driven, and impact-forward.
Business is growing, but potential for exponential growth with a stronger brand.
There are 3 or more brands, sub-brands, or products as part of your brand portfolio.
You want a world-class, premium brand that commands authority and trust.
ABOUT ME
As the Founder and CEO of Category of One Branding, I don't just build brands; I help successful brands become more successful.
With over 24+ years of experience leading over 1,000+ brand transformations for impact-driven CEOs and service-based entrepreneurs, I've developed a proven methodology for elevating brands by blending enterprise-level Brand Strategy, responsible AI, and human optimization.
Before stepping into entrepreneurship in 2010, I cut my teeth at some of the top global brand consultancies in New York City, where I worked on brands including Abbott Nutrition, GE Money, Lilly, Novo Nordisk, TD Ameritrade, and Xerox.
As a speaker, I deliver forward-thinking insights and actionable strategies to every audience. I’ve spoken at major entrepreneurial events such as Baby Bathwater Institute, CADRECon, EO’s Global Leadership Conference, SellerCon, Traffic & Conversion Summit, and Ontrapalooza.
Finally, I wrote the boldly-titled book Your Brand Should Be Gay (Even If You’re Not). Using real-life case studies and behind-the-scenes stories, my book reveals how branding transforms my clients from unknown to celebrity-like status, pre-revenue to multi-million dollar success, outdated to cutting-edge, and embarrassingly inauthentic to unapologetically authentic
ABOUT RE PEREZ
Re’s branding career began with senior-level roles at top global consulting firms like Interbrand, Siegel+Gale, Reputation Institute, and TMP Worldwide, where he worked on industry-leading brands such as Abbott Nutrition, Amersham Bioscienes, GE Money, Lilly, Nalco, Novo Nordisk, and Xerox.
In 2011, after leaving the corporate consulting world, he started his own branding agency which has helped thousands of entrepreneurs, CEOs, founders, and Personal Brands transform the trajectory of their businesses.
With clients ranging from Professional Services, EComm, Tech/SaaS, Health and Wellness, and Transformational Learning, Re is often credited for being the single most important investment that has made his clients 2x, 3x, and even 10x their business, brand, and impact.
Today, Re creates unique transformational experiences to help his clients build a brand from the inside out.
MORE KIND WORDS
DREW CAMERON
CEO at Flow Odyssey
“Re Perez's intuition and creative flare are unmatched. He's one of the most thought-provoking, caring, genuine people I've met.”
MELANIE MERKLING
CEO at SoulFire
“Re exceeded all my expectations. His thought-provoking questions guided me to explore my brand in a completely new way.”
CHRIS KOOMEY
COO at Thorben
"Re's leadership helped us standout from other firms. Immediately after rebranding with Re Perez, we landed a $1M contract."
JUSTIN BERG
CEO at Purple Care
"We went from 100 to 2,000 customers — a whopping 1900% increase after rebranding with Re Perez."
Let's Stay Connected
SIGN UP FOR MY NEWSLETTER
BLOG
The Ultimate Brand Strategy for CEOs: Create a Category of One Brand
With A.I. accelerating sameness in content, messaging, and offers, it's never been more important to stand out. If you’re an impact-driven entrepreneur, founder, or CEO of a small to midsize business,... ...more
Brand Strategy
July 16, 2025•3 min read
How to Build Your A.I. Strategy as a Category of One Brand
Learn how to build an A.I. Strategy that future-proofs your brand. 5 proven steps Category of One brands are using to lead (not get replaced) in the new A.I. era. Description ...more
Brand Strategy
June 10, 2025•4 min read
