BECOME A BRAND SO BOLD, UNIQUE, AND CATEGORY-DEFINING THAT PEOPLE SIMPLY CAN'T IGNORE YOU.

BOOK A CONSULT

ANGELIQUE REWERS

BoldHaus

"I’ve worked with top NYC branding firms and they don't hold a torch to the beautiful, stunning precision your firm does!"

MICHAEL LOVITCH

Baby Bathwater Institute

"The 8-figure companies that grow every year has everything to do with branding. Re has helped many of my friends build powerhouse brands."

JON MCCARTY

Odyssey Test Prep

“In just a month after rebranding with Re Perez, we grew 399%. Fast forwarded to today, we've nearly 10x'd our business."

RYAN DEISS

Digital Marketer

“When it comes to branding and authenticity, there’s no one I know who exudes more brilliance in both than Re Perez."

MANY BRANDS FALL INTO THE TRAP OF COMPARING THEMSELVES TO THE COMPETITION

Not only is comparison the thief of joy, but it's the enemy of creativity, innovation, and authentic self-expression.

Comparison doesn’t make you extraordinary.

It makes you invisible.

And the real risk?

Getting lost in the sea of sameness and competing on price just to survive.

But here’s the deal...

You can stop playing the game of comparison, and start becoming incomparable. You can stop competing for attention, and start commanding it.

You don’t have to just play the game, you can change the game entirely.

HI, I'M RE PEREZ

I help my clients build brands that simply can’t be ignored.

This isn’t just what I teach. It’s how I play the game.

After leaving the corporate branding world in 2010, I decided chart my own path.

I launched Branding For The People, which became an award-winning agency that helped thousands of clients build category-defining brands.

I authored a book on brand authenticity and courageously titled it: Your Brand Should Be Gay (Even If You’re Not) which received incredible reviews:

“Best branding book I ever read.”

“Literally changed my mindset.”

“A must-read for entrepreneurs looking to grow and scale.”

Then, I decided it was time to blend seemingly opposing ideas into one integrated offering, such as:

A coaching program that merged business and personal development.

A meditation retreat that blended branding and sacred medicine.

A mastermind that combined spirituality and capitalism.

And I did this not by following someone else’s playbook. Rather, I went down my own path and wrote the playbook.

So, I know what it feels like to start something that’s never been done before. But what I’ve discovered is this:

When you embrace your uniqueness, you stop asking for permission, and start building a brand only YOU can lead.

WHAT PEOPLE ARE SAYING

ADAM HAILSTONE

Williamsburg Learning

“Re Perez's understanding of our business was incredible. Since rebranding, we’ve tripled in size.”

RAJ JANA

Liber8

"Working with Re Perez on my branding was arguably one of the most important things I did for my business."

BRENT WEAVER

UGURUS

“Re Perez is the real deal. After branding with Re, we grew by 300% and charged four times more for our programs.”

GINA WORFUL

Mastering Mindfulness Institute

"Working with Re Perez exceeded my expectations. It became a spiritual experience! I have a brand I'm proud of."

ABOUT ME

I'm a former Fortune 500 Brand Consultant and globally recognized brand strategist, speaker, author, and founder of Category of One Branding.

Before stepping into entrepreneurship in 2010, I cut my teeth at some of the top global brand consultancies in New York City, where I worked on brands including Abbott Nutrition, GE Money, Lilly, Novo Nordisk, TD Ameritrade, and Xerox.

After a series of personal life-changing events, I left the corporate world to launch Branding For The People, an agency that grew into an award-winning firm over 13 years. I've led thousands of brand transformations for high-achieving clients, bestselling authors, top-ranked speakers, Inc. 5000 CEOs, and many sought-after coaches, consultants, and entrepreneurs across industries in Health, Wellness, Tech, Education, and E-Commerce.

As a speaker, I’m known for bringing electrifying energy, forward-thinking insights, and actionable strategies to every stage I step onto. I’ve spoken at premier events like Baby Bathwater Institute, CADRECon, EO’s Global Leadership Conference, ICON, SellerCon, Traffic & Conversion Summit, and Ontrapalooza. I also serve as a faculty member at Growth Institute and am a frequent guest on top entrepreneurial podcasts.

I’m also the author of the boldly-titled book Your Brand Should Be Gay (Even If You’re Not): The Art & Science of Creating an Authentic Brand. Using real-life case studies and behind-the-scenes stories, my book reveals how branding transforms my clients from unknown to celebrity-like status, pre-revenue to multi-million dollar success, outdated to cutting-edge, and embarrassingly inauthentic to unapologetically authentic.

ABOUT RE PEREZ

Re’s branding career began with senior-level roles at top global consulting firms like Interbrand, Siegel+Gale, Reputation Institute, and TMP Worldwide, where he worked on industry-leading brands such as Abbott Nutrition, Amersham Bioscienes, GE Money, Lilly, Nalco, Novo Nordisk, and Xerox.

In 2011, after leaving the corporate consulting world, he started his own branding agency which has helped thousands of entrepreneurs, CEOs, founders, and Personal Brands transform the trajectory of their businesses.

With clients ranging from Professional Services, EComm, Tech/SaaS, Health and Wellness, and Transformational Learning, Re is often credited for being the single most important investment that has made his clients 2x, 3x, and even 10x their business, brand, and impact.

Today, Re creates unique transformational experiences to help his clients build a brand from the inside out.

MORE KIND WORDS

DREW CAMERON

Flow Odyssey

“Re Perez's intuition and creative flare are unmatched. He's one of the most thought-provoking, caring, genuine people I've met.”

MELANIE MERKLING

SoulFire

“Re exceeded all my expectations. His thought-provoking questions guided me to explore my brand in a completely new way.”

CHRIS KOOMEY

Thorben

"Re's leadership helped us standout from other firms. Immediately after rebranding with Re Perez, we landed a $1M contract."

JUSTIN BERG

Purple Care

"We went from 100 to 2,000 customers — a whopping 1900% increase after rebranding with Re Perez."

READY TO BECOME A CATEGORY OF ONE?

Book a Complimentary Consultation Below.