I HELP IMPACT-DRIVEN BUSINESSES BECOME CATEGORY OF ONE BRANDS.
I HELP IMPACT-DRIVEN BUSINESSES BECOME CATEGORY OF ONE BRANDS.
ANGELIQUE REWERS
BoldHaus
"I’ve worked with top NYC branding firms and they don't hold a torch to the beautiful, stunning precision your firm does!"
MICHAEL LOVITCH
Baby Bathwater Institute
"The 8-figure companies that grow every year has everything to do with branding. Re has helped many of my friends build powerhouse brands."
JON MCCARTY
Odyssey Test Prep
“In just a month after rebranding with Re Perez, we grew 399%. Fast forwarded to today, we've nearly 10x'd our business."
RYAN DEISS
Digital Marketer
“When it comes to branding and authenticity, there’s no one I know who exudes more brilliance in both than Re Perez."
ABOUT ME
I’m a former Fortune 500 Brand Consultant and agency owner turned Entrepreneur, Speaker, Author, and founder of Category of One Branding.
Before stepping into entrepreneurship in 2010, I was a Fortune 500 brand consultant, cutting my teeth at top global brand consultancies in New York City, where I worked on brands including Abbott Nutrition, GE Money, Lilly, Novo Nordisk, TD Ameritrade, and Xerox.
After a series of personal life-changing events, I left the corporate world to launch Branding For The People, an agency that grew into an award-winning firm over 13 years. I led thousands of brand transformations for high-achieving clients, bestselling authors, top-ranked speakers, Inc. 5000 CEOs, and many sought-after coaches, consultants, and entrepreneurs across industries in Health, Wellness, Techn, Education, and E-Commerce.
As a speaker, I’m known for bringing electrifying energy, forward-thinking insights, and actionable strategies to every stage I step onto. I’ve spoken at premier events like Baby Bathwater Institute, CADRECon, EO’s Global Leadership Conference, ICON, SellerCon, Traffic & Conversion Summit, and Ontrapalooza. I also serve as a faculty member at Growth Institute and am a frequent guest on top entrepreneurial podcasts.
I’m also the author of Your Brand Should Be Gay (Even If You’re Not): The Art & Science of Creating an Authentic Brand—a bold, thought-provoking guide that challenges conventional thinking about branding. Through real-life case studies and behind-the-scenes stories, I reveal how authentic branding transforms businesses and lives—from unknown to celebrity-like status, pre-revenue to multi-million dollar success, outdated to cutting-edge, and embarrassingly inauthentic to unapologetically authentic.
WHAT PEOPLE ARE SAYING
ADAM HAILSTONE
Williamsburg Learning
“Re Perez's understanding of our business was incredible. Since rebranding, we’ve tripled in size.”
RAJ JANA
Liber8
"Working with Re Perez on my branding was arguably one of the most important things I did for my business."
BRENT WEAVER
UGURUS
“Re Perez is the real deal. After branding with Re, we grew by 300% and charged four times more for our programs.”
GINA WORFUL
Mastering Mindfulness Institute
"Working with Re Perez exceeded my expectations. It became a spiritual experience! I have a brand I'm proud of."
ABOUT RE PEREZ
Re’s branding career began with senior-level roles at top global consulting firms like Interbrand, Siegel+Gale, Reputation Institute, and TMP Worldwide, where he worked on industry-leading brands such as Abbott Nutrition, Amersham Bioscienes, GE Money, Lilly, Nalco, Novo Nordisk, and Xerox.
In 2011, after leaving the corporate consulting world, he started his own branding agency which has helped thousands of entrepreneurs, CEOs, founders, and Personal Brands transform the trajectory of their businesses.
With clients ranging from Professional Services, EComm, Tech/SaaS, Health and Wellness, and Transformational Learning, Re is often credited for being the single most important investment that has made his clients 2x, 3x, and even 10x their business, brand, and impact.
Today, Re creates unique transformational experiences to help his clients build a brand from the inside out.
READY TO BECOME A CATEGORY OF ONE BRAND?
Please book a complimentary consultation below.
MORE KIND WORDS
DREW CAMERON
Flow Odyssey
“Re Perez's intuition and creative flare are unmatched. He's one of the most thought-provoking, caring, genuine people I've met.”
MELANIE MERKLING
SoulFire
“Re exceeded all my expectations. His thought-provoking questions guided me to explore my brand in a completely new way.”
CHRIS KOOMEY
Thorben
"Re's leadership helped us standout from other firms. Immediately after rebranding with Re Perez, we landed a $1M contract."
JUSTIN BERG
Purple Care
"We went from 100 to 2,000 customers — a whopping 1900% increase after rebranding with Re Perez."
JOIN MY NEWSLETTER
"MARKETING IS ABOUT GETTING NOTICED. BRANDING IS ABOUT BECOMING NOTEWORTHY."
BLOG
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