The Most Boldly Titled Branding Book That Reveals The Art And Science Of Creating An Authentic Brand.

About The Book

In Your Brand Should Be Gay (Even If You’re Not), Re Perez, seasoned Brand Strategist, keynote speaker, author, CEO and founder of Branding For The People, uses real-life case studies and behind-the-scenes stories to challenge your understanding of branding, demonstrate the transformational impact of brand authenticity, and share his proven branding process that has helped his clients shift from unknown to celebrity-like status. Pre-revenue to multi-millionaire. Ashamed to proud. Outdated to cutting-edge. And, embarrassingly inauthentic to courageously authentic both in life and in business. This is the branding book that you don’t want to miss this year.

Book Highlights

  • Learn the truth about brands, branding, and marketing.

  • Get an inside look at Fortune 500 brand-building strategies.

  • How to build an empowering mindset around branding.

  • Uncover the t op 5 signs of an inauthentic brand.

  • Learn both the art and science of authentic branding.

  • Discover how to stand out in a world jaded by inauthenticity.

What People Are Saying

Daniel Marcos

CEO, Growth Institute

“This book, like its author, is unique and full of amazing insights. Re Perez provides small business owners and marketing teams with actionable branding insights and a proven methodology to transform your brand and dominate the market.”

Nicholas Kusmich

World’s Top Facebook Ads Strategist

“There is the mind of your business and then there’s the heart and soul. Re Perez is one of the smartest minds in branding, helping entrepreneurs get connected to the heart and soul. This book is his gift to all of us!”

Ryan Deiss

Co-Founder of Digital Marketer

“When it comes to branding and authenticity, there’s no one I know who exudes more brilliance in both than Re Perez. He has a unique ability to blend his strategic and creative thinking with his heart and soul.”

Suzanne Evans

New York Times Best Seller, Inc. 500 Honor Roll

"If you want to uncover the coolest, most innovative, and utmost authentic version of your brand, this book will show you the way. You won’t want to put it down because you’ll fall in love with who you’ll discover your brand to be."

Michael Lovitch

Co-Founder, The Baby Bathwater Institute

“From my experience working with eight-figure companies—the ones that grow every year—it has everything to do with their brand. Re Perez has helped many of my friends build powerhouse brands. I strongly recommend you figuratively, ‘come out of the closet’ and devour this book right away.”

Yanik Silver

Author, Evolved Enterprise and Founder, Maverick1000

“The new rules for branding in the 21st century come down to one word: authenticity. Re Perez’s book provides a beautiful blend of the art and science of branding, whether you’re a global enterprise or an emerging entrepreneur who’s disrupting the status quo.”

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