BRANDING ADVICE YOU WON'T FIND
IN A CLASSROOM.
I wrote this book to reveal the art and science behind creating an authentic brand
(not theory, but the strategies that actually work in real-life).
ABOUT THE BOOK
OVERVIEW
In Your Brand Should Be Gay (Even If You’re Not), Re Perez, seasoned Brand Strategist, keynote speaker, author, CEO and founder of Branding For The People, uses real-life case studies and behind-the-scenes stories to challenge your understanding of branding, demonstrate the transformational impact of brand authenticity, and share his proven branding process that has helped his clients shift from unknown to celebrity-like status. Pre-revenue to multi-millionaire. Ashamed to proud. Outdated to cutting-edge. And, embarrassingly inauthentic to courageously authentic both in life and in business. This is the branding book that you don’t want to miss this year.
BOOK HIGHLIGHTS
Learn the truth about brands, branding, and marketing
Get an inside look at Fortune 500 brand-building strategies
How to build an empowering mindset around branding
Uncover the top 5 signs of an inauthentic brand
Learn both the art and science of authentic branding
Discover how to stand out in a world jaded by inauthenticity
“From my experience working with eight-figure companies—the ones that grow every year—it has everything to do with their brand. Re Perez has helped many of my friends build powerhouse brands. I strongly recommend you figuratively, ‘come out of the closet’ and devour this book right away.”
MICHAEL LOVITCH
The Baby Bathwater Institute
"If you want to uncover the coolest, most innovative, and utmost authentic version of your brand, this book will show you the way. You won’t want to put it down because you’ll fall in love with who you’ll discover your brand to be."
SUZANNE EVANS
Driven, Inc.
“The new rules for branding in the 21st century come down to one word: authenticity. Re Perez’s book provides a beautiful blend of the art and science of branding, whether you’re a global enterprise or an emerging entrepreneur who’s disrupting the status quo.”
YANIK SILVER
Evolved Enterprise, Maverick1000
“When it comes to branding and authenticity, there’s no one I know who exudes more brilliance in both than Re Perez. He has a unique ability to blend his strategic and creative thinking with his heart and soul."
RYAN DEISS
Digital Marketer
“This book, like its author, is unique and full of amazing insights. Re Perez provides small business owners and marketing teams with actionable branding insights and a proven methodology to transform your brand and dominate the market.”
DANIEL MARCOS
Growth Institute
“There is the mind of your business and then there’s the heart and soul. Re Perez is one of the smartest minds in branding, helping entrepreneurs get connected to the heart and soul. This book is his gift to all of us!”
NICHOLAS KUSMICH
World’s Top Facebook Ads Strategist
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