In Your Brand Should Be Gay (Even If You’re Not), Re Perez, seasoned Brand Strategist, keynote speaker, and author, uses real-life case studies and behind-the-scenes stories to challenge your understanding of branding, demonstrate the transformational impact of brand authenticity, and share his proven branding process that has helped his clients shift from unknown to celebrity-like status. Pre-revenue to multi-millionaire. Ashamed to proud. Outdated to cutting-edge. And, embarrassingly inauthentic to courageously authentic both in life and in business. This is the branding book that you don’t want to miss this year.