THE MOST IMPACTFUL BRANDS DON'T COMPETE. THEY BECOME A CATEGORY OF ONE.
You're in the right place if you're looking to build a category-defining brand that amplfies your impact.
ANGELIQUE REWERS
BoldHaus
"I’ve worked with top NYC branding firms and they don't hold a torch to the beautiful, stunning precision your firm does!"
MICHAEL LOVITCH
Baby Bathwater Institute
"The 8-figure companies that grow every year has everything to do with branding. Re has helped many of my friends build powerhouse brands."
JON MCCARTY
Odyssey Test Prep
“In just a month after rebranding with Re Perez, we grew 399%. Fast forwarded to today, we've nearly 10x'd our business."
RYAN DEISS
Digital Marketer
“When it comes to branding and authenticity, there’s no one I know who exudes more brilliance in both than Re Perez."
THE BIGGEST RISK IN BUSINESS ISN'T COMPETITION—IT'S BECOMING A COMMODITY.
Most brands fall into the trap of comparing themselves to competitors or chasing the so-called "industry standard."
Here’s the brutal truth:
The moment you compare, you drop your status.
You signal to the market: “We’re just another option.”
Consider these statistics:
66% of customers say they can’t tell the difference between most brands (Salesforce)
64% of consumers cite “lack of differentiation” as a reason for switching brands (McKinsey)
85% of companies are in decline, with a lack of differentiation being a key factor (Lawrence Innovation)
Comparison doesn’t make you extraordinary—It makes you
invisible.
And that’s the real risk—getting lost in the sea of sameness, forgotten by your market, and forced to race to the bottom on price just to survive.
But here’s the shift:
You can stop playing the game of comparison…
and start becoming incomparable.
You can stop competing for attention…
and start commanding it.
You don’t have to just play the game.
You can change the game entirely.
And become a Category of One brand.
HI, I'M RE PEREZ
I’ve helped thousands of CEOs, founders, entrepreneurs, and industry leaders create brands that don’t just get noticed—they become noteworthy.
This isn’t just what I teach—it’s how I play the game.
After being "downsized" from the corporate branding world in 2010, I decided to cross a new threshold and chart my own path...
I launched Branding For The People, which became an award-winning agency that served thousands of entrepreneurs — helping them 2x to 10x revenue growth.
I authored a book on brand authenticity and courageously titled it: Your Brand Should Be Gay (Even If You’re Not) which received incredible reviews:
“Best branding book I ever read.”
“Literally changed my mindset.”
“A must-read for entrepreneurs looking to grow and scale.”
Then, I decided it was time to cross another threshold by blending seemingly opposing ideas into ONE integrated offering, such as:
A coaching program that merged business and personal development.
A meditation retreat that blended branding and sacred medicine.
A mastermind that combined spirituality and capitalism.
And I did this not by following someone else’s playbook—rather, I went down my own path and wrote the playbook.
So, I know what it feels like to start something that’s never been done before.
But what I’ve discovered is this:
When you embrace your uniqueness, you stop asking for permission...
And start building the brand only YOU can lead.
BE THE SIGNAL. NOT THE NOISE.
A.I. is giving everyone the same tools, the same formulas,
the same opportunities.
Some will abuse it and create more noise—others will leverage it to be a signal.
A signal of hope.
A signal for transformation.
A signal that shapes the future.
And that’s what I help brands do—become the signal that shapes the future.
If you're bold enough to be that kind of brand, my message to you is don't aim to be like everyone else...
Instead, be a Category of One.
WHAT PEOPLE ARE SAYING
ADAM HAILSTONE
Williamsburg Learning
“Re Perez's understanding of our business was incredible. Since rebranding, we’ve tripled in size.”
RAJ JANA
Liber8
"Working with Re Perez on my branding was arguably one of the most important things I did for my business."
BRENT WEAVER
UGURUS by Digital Ocean
“Re Perez is the real deal. After branding with Re, we grew by 300% and charged four times more for our programs.”
GINA WORFUL
Mastering Mindfulness Institute
"Working with Re Perez exceeded my expectations. It became a spiritual experience! I have a brand I'm proud of."
ABOUT RE PEREZ
Re’s branding career began with senior-level roles at top global consulting firms like Interbrand, Siegel+Gale, Reputation Institute, and TMP Worldwide, where he worked on industry-leading brands such as Abbott Nutrition, Amersham Bioscienes, GE Money, Lilly, Nalco, Novo Nordisk, and Xerox.
In 2011, after leaving the corporate consulting world, he started his own branding agency which has helped thousands of entrepreneurs, CEOs, founders, and Personal Brands transform the trajectory of their businesses.
With clients ranging from Professional Services, EComm, Tech/SaaS, Health and Wellness, and Transformational Learning, Re is often credited for being the single most important investment that has made his clients 2x, 3x, and even 10x their business, brand, and impact.
Today, Re creates unique transformational experiences to help his clients build a brand from the inside out.
CORE OFFERINGS
OPTION 01
ATTEND A MASTERMIND DINNER
Attend an intimate, curated dinner experience designed to connect with other like-minded entrepreneurs over healthy, nourishing food while learning best practices in branding and marketing.
OPTION 02
BUILD A CATEGORY OF ONE BRAND
Using my proven, strategic branding process, we will clarify your brand vision, go-to-market strategy, positioning, and messaging. Then, I help you activate your brand to catalyze your impact.
OPTION 03
ATTEND THRESHOLD
Attend THRESHOLD, a 3-day transformational experience designed for founders and entrepreneurs who are ready to take their personal and business brand to an entirely new level.
OPTION 04
EXPLORE A BRAND COLLABORATION
Explore how we can strategically align our brands to amplify our reach. I welcome brand collaborations with values-aligned founders and entrepreneurs who are committed to making an impact at scale.
OPTION 05
BOOK ME TO SPEAK AT YOUR EVENT
Let's connect about your upcoming event or mastermind, and identify how a tailored presentation on branding, entrepreneurship, or leadership can uniquely inspire and elevate your community.
OPTION 06
INTERVIEW ME ON YOUR PODCAST
Let's discuss your podcast's theme and goals, and explore how a meaningful conversation around branding, entrepreneurship, leadership, or personal growth could add value to your listeners.
ABOUT ME
I’m a Brand Architect, Speaker, Author, and CEO of Category of One Branding, a brand transformation consultancy that partners with visionary founders, entrepreneurs, and thought leaders to build brands that not only accelerate growth but become cultural forces that stand out, scale up, and shape industries.
Before stepping into entrepreneurship in 2010, I was a Fortune 500 brand consultant, cutting my teeth at top global brand consultancies in New York City, where I worked on brands including Abbott Nutrition, GE Money, Lilly, Novo Nordisk, TD Ameritrade, and Xerox.
After a series of life-changing events, I left the corporate world to launch Branding For The People—an agency that grew into an award-winning firm over 13 years. During that time, I led thousands of founder-led companies through transformative rebrands that fueled 2x, 3x, even 10x revenue growth.
My clients include 7-, 8-, and 9-figure businesses, bestselling authors, top-ranked speakers, Inc. 5000 CEOs, and many of the most sought-after coaches, consultants, and entrepreneurs across industries like Health, Wellness, Technology, Education, and ECommerce.
As a speaker, I’m known for bringing electrifying energy, forward-thinking insights, and actionable strategies to every stage I step onto. I’ve spoken at premier events like Baby Bathwater Institute, CADRECon, EO’s Global Leadership Conference, ICON, SellerCon, Traffic & Conversion Summit, and Ontrapalooza. I also serve as a faculty member at Growth Institute and am a frequent guest on top entrepreneurial podcasts.
I’m also the author of Your Brand Should Be Gay (Even If You’re Not): The Art & Science of Creating an Authentic Brand—a bold, thought-provoking guide that challenges conventional thinking about branding. Through real-life case studies and behind-the-scenes stories, I reveal how authentic branding transforms businesses and lives—from unknown to celebrity-like status, pre-revenue to multi-million dollar success, outdated to cutting-edge, and embarrassingly inauthentic to unapologetically authentic.
I currently reside in Austin, Texas, where I continue to partner with visionary leaders to transform brands—and the industries they lead.
MORE KIND WORDS
DREW CAMERON
Flow Odyssey
“Re Perez's intuition and creative flare are unmatched. He's one of the most thought-provoking, caring, genuine people I've met.”
MELANIE MERKLING
SoulFire
“Re exceeded all my expectations. His thought-provoking questions guided me to explore my brand in a completely new way.”
CHRIS KOOMEY
Thorben
"Re's leadership helped us standout from other firms. Immediately after rebranding with Re Perez, we landed a $1M contract."
JUSTIN BERG
Purple Care
"We went from 100 to 2,000 customers — a whopping 1900% increase after rebranding with Re Perez."
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