I HELP IMPACT-DRIVEN BUSINESSES BECOME CATEGORY OF ONE BRANDS.
If you're a conscious entrepreneur, founder, or CEO and you're ready for a rebrand, I invite you to book a complimentary consultation below.
I HELP IMPACT-DRIVEN BUSINESSES BECOME CATEGORY OF ONE BRANDS.
If you're a conscious entrepreneur, founder, or CEO and you're ready for a rebrand, I invite you to book a complimentary consultation below.
ANGELIQUE REWERS
BoldHaus
"I’ve worked with top NYC branding firms and they don't hold a torch to the beautiful, stunning precision your firm does!"
MICHAEL LOVITCH
Baby Bathwater Institute
"The 8-figure companies that grow every year has everything to do with branding. Re has helped many of my friends build powerhouse brands."
JON MCCARTY
Odyssey Test Prep
“In just a month after rebranding with Re Perez, we grew 399%. Fast forwarded to today, we've nearly 10x'd our business."
RYAN DEISS
Digital Marketer
“When it comes to branding and authenticity, there’s no one I know who exudes more brilliance in both than Re Perez."
MANY BRANDS FALL INTO THE TRAP OF COMPARING THEMSELVES TO THE COMPETITION
Not only is comparison the thief of joy, but it's the enemy of creativity, innovation, and authentic self-expression.
Why does this matter?
85% of companies are in decline because they fail to differentiate.
59% of consumers have no loyalty to commodity brands and switch based on price.
64% of consumers switch brands because they all feel the same.
Comparison doesn’t make you extraordinary. It makes you invisible. And the real risk? Getting lost in the sea of sameness and competing on price just to survive.
But here’s the deal...
You can stop playing the game of comparison, and start becoming incomparable.
You can stop competing for attention, and start commanding it.
You don’t have to just play the game, you can change the game entirely.
HI, I'M RE PEREZ
I’ve helped thousands of impact-driven entrepreneurs, founders, and CEOs create brands that don’t just get noticed. They become noteworthy.
This isn’t just what I teach. It’s how I play the game.
After leaving the corporate branding world in 2010, I decided to cross a new threshold and chart my own path.
I launched Branding For The People, which became an award-winning agency that helped thousands of clients build authentic, iconic, bold, and category-defining brands.
I authored a book on brand authenticity and courageously titled it: Your Brand Should Be Gay (Even If You’re Not) which received incredible reviews:
“Best branding book I ever read.”
“Literally changed my mindset.”
“A must-read for entrepreneurs looking to grow and scale.”
Then, I decided it was time to cross another threshold by blending seemingly opposing ideas into one integrated offering, such as:
A coaching program that merged business and personal development.
A meditation retreat that blended branding and sacred medicine.
A mastermind that combined spirituality and capitalism.
And I did this not by following someone else’s playbook. Rather, I went down my own path and wrote the playbook.
So, I know what it feels like to start something that’s never been done before. But what I’ve discovered is this:
When you embrace your uniqueness, you stop asking for permission, and start building the brand only YOU can lead.
BE THE SIGNAL. NOT THE NOISE.
A.I. is giving everyone the same tools, the same formulas, the same opportunities.
Some will abuse it and create more noise.
Others will leverage it to be a signal.
A signal of hope.
A signal for transformation.
A signal that shapes the future.
That’s what I help brands do.
Become the signal.
If you're bold enough to be that kind of brand, my message to you is don't just build any brand. Build a brand that only YOU can lead.
Build a Category of One Brand.
WHAT PEOPLE ARE SAYING
ADAM HAILSTONE
Williamsburg Learning
“Re Perez's understanding of our business was incredible. Since rebranding, we’ve tripled in size.”
RAJ JANA
Liber8
"Working with Re Perez on my branding was arguably one of the most important things I did for my business."
BRENT WEAVER
UGURUS
“Re Perez is the real deal. After branding with Re, we grew by 300% and charged four times more for our programs.”
GINA WORFUL
Mastering Mindfulness Institute
"Working with Re Perez exceeded my expectations. It became a spiritual experience! I have a brand I'm proud of."
ABOUT RE PEREZ
Re’s branding career began with senior-level roles at top global consulting firms like Interbrand, Siegel+Gale, Reputation Institute, and TMP Worldwide, where he worked on industry-leading brands such as Abbott Nutrition, Amersham Bioscienes, GE Money, Lilly, Nalco, Novo Nordisk, and Xerox.
In 2011, after leaving the corporate consulting world, he started his own branding agency which has helped thousands of entrepreneurs, CEOs, founders, and Personal Brands transform the trajectory of their businesses.
With clients ranging from Professional Services, EComm, Tech/SaaS, Health and Wellness, and Transformational Learning, Re is often credited for being the single most important investment that has made his clients 2x, 3x, and even 10x their business, brand, and impact.
Today, Re creates unique transformational experiences to help his clients build a brand from the inside out.
READY FOR A REBRAND?
If you are an conscious entrepreneur, founder, or CEO of an impact-driven business that generates $3M-$20M in annual revenue and you're read for a rebrand, I invite you to book a complimentary consultation with me and my branding firm — Category of One Branding, LLC.
"MARKETING IS ABOUT GETTING NOTICED. BRANDING IS ABOUT BEING NOTEWORTHY."
ABOUT ME
I’m often known as a Brand Strategist, Brand Architect, Speaker, Author, and CEO of Category of One Branding, LLC a brand transformation consultancy for conscious entrepreneurs, founders, and CEOs of multi-6, 7- and 8-figure brands.
Before stepping into entrepreneurship in 2010, I was a Fortune 500 brand consultant, cutting my teeth at top global brand consultancies in New York City, where I worked on brands including Abbott Nutrition, GE Money, Lilly, Novo Nordisk, TD Ameritrade, and Xerox.
After a series of personal life-changing events, I left the corporate world to launch Branding For The People, an agency that grew into an award-winning firm over 13 years. I led thousands of brand transformations for high-achieving clients, bestselling authors, top-ranked speakers, Inc. 5000 CEOs, and many sought-after coaches, consultants, and entrepreneurs across industries in Health, Wellness, Techn, Education, and E-Commerce.
As a speaker, I’m known for bringing electrifying energy, forward-thinking insights, and actionable strategies to every stage I step onto. I’ve spoken at premier events like Baby Bathwater Institute, CADRECon, EO’s Global Leadership Conference, ICON, SellerCon, Traffic & Conversion Summit, and Ontrapalooza. I also serve as a faculty member at Growth Institute and am a frequent guest on top entrepreneurial podcasts.
I’m also the author of Your Brand Should Be Gay (Even If You’re Not): The Art & Science of Creating an Authentic Brand—a bold, thought-provoking guide that challenges conventional thinking about branding. Through real-life case studies and behind-the-scenes stories, I reveal how authentic branding transforms businesses and lives—from unknown to celebrity-like status, pre-revenue to multi-million dollar success, outdated to cutting-edge, and embarrassingly inauthentic to unapologetically authentic.
MORE KIND WORDS
DREW CAMERON
Flow Odyssey
“Re Perez's intuition and creative flare are unmatched. He's one of the most thought-provoking, caring, genuine people I've met.”
MELANIE MERKLING
SoulFire
“Re exceeded all my expectations. His thought-provoking questions guided me to explore my brand in a completely new way.”
CHRIS KOOMEY
Thorben
"Re's leadership helped us standout from other firms. Immediately after rebranding with Re Perez, we landed a $1M contract."
JUSTIN BERG
Purple Care
"We went from 100 to 2,000 customers — a whopping 1900% increase after rebranding with Re Perez."
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"MARKETING HELPS YOU EAT.
BRANDING HELPS YOU SLEEP."
BLOG
How to Build Your A.I. Strategy as a Category of One Brand
Learn how to build an A.I. Strategy that future-proofs your brand. 5 proven steps Category of One brands are using to lead (not get replaced) in the new A.I. era. Description ...more
Brand Strategy
June 10, 2025•4 min read
