James Ure

How Authenticity & Alignment Are the Real Mission in Business and Life | James Ure

December 04, 20251 min read

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There are moments in our lives when the deeper truth inside us asks for space. This conversation with my friend James Ure opened that doorway in a powerful way. In this inaugural episode of Category of One with Re Perez, we talk about the quiet awakenings that show up in midlife, the way energetic alignment shapes every decision, and what happens when you choose a life that feels true to who you are.

James and I have known each other for years, and this exchange took us right into the heart of identity, self-love, and the inner work that guides real leadership. You’ll hear James share the journey that led him away from a company he spent 14 years building, the experiment that has shaped his last decade, and the clarity that inspired his new venture, Mojo Village. This is a grounded conversation about embodiment, truth, and the freedom that rises when you choose the life you want to create.

Key Takeaways

  • Energetic Alignment - Your body’s signals show where life wants to move you.

  • Freedom Through Self-Honesty - Life clears when you honor what’s true for you.

  • The Midlife Activation - A rising energy in your forties calls for deeper truth.

  • Created Life - Fulfillment grows through conscious, daily intention.

  • The Power of Self-Love - Embracing your essence strengthens your leadership.

  • Identity as Foundation - Your brand stands apart when it mirrors your truth.

Where to Find Our Guest

Mojo Village on Instagram: https://www.instagram.com/mojovillage/

Links & Resources

The Mojo Village Website: http://www.themojovillage.com

Stay Connected with Re Perez

Website: https://reperez.com/

IG: https://www.instagram.com/the.re.perez/

LinkedIn: https://www.linkedin.com/in/re-perez-branding

Book: “Your Brand Should Be Gay (Even If You’re Not)” https://reperez.com/book

“A Category of One brand is built on a personal philosophy, not a marketing plan.” Re Perez

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ABOUT RE PEREZ

Re Perez is a seasoned Brand Consultant with 24+ years of experience. He has led over 1,000 brand transformations for impact-driven CEOs, founders, and service-based entrepreneurs.

As the Founder and CEO of Category of One Branding, Re doesn't just build brands; he helps successful brands become more successful. He does this through one-on-one consulting and private mastermind retreats that incorporate strategy, AI, and human optimization.

Beyond consulting services, Re is a speaker, the host of the Category of One podcast, and the author of the boldly titled book, Your Brand Should Be Gay (Even If You’re Not).

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