Stop Competing, Start Creating: Become a Category of One
Why be in a category of many when you can be a category of one?
Most people get trapped in the game of comparison. They look left and right, copy what others are doing, and end up drowning in the sea of sameness. And now, with AI flooding the marketplace, the creativity divide is only getting wider. Those who aren't creative will fade into the noise, while those who are creative, visionary, bold, and outside-of-the-box thinkers will create even more value, impact, and prosperity. Welcome to Category of One with Re Perez—a podcast designed to help you stop competing and start creating.
Re Perez, founder of Category of One Branding, has led thousands of brand transformations for founders, CEOs, and entrepreneurs over two decades, helping them build brands so bold, so unique, and so radically authentic that they become impossible to ignore. Re shares a fascinating discovery about the top 20% of private clients—the ones who landed multi-million dollar contracts, 10x'd their business, or gained deep confidence and pride in who they are. They stopped comparing themselves to the competition and focused on becoming incomparable. Not to get noticed, but to become noteworthy. To become a category of one.
Whether you're building a business brand, a personal brand, or simply elevating who you are as a human, this podcast features real conversations with some of the coolest, brightest, and most authentic humans—founders, entrepreneurs, thought leaders, industry disruptors, transformational coaches, and consultants.
Together, you'll uncover what makes them a category of one and how they've leveraged their boldness and uniqueness to grow their business, elevate their brand, and enrich the quality of their lives. The world doesn't need another copycat. It needs you—your unique talents, gifts, and superpowers.
If you're ready to stop competing and start creating, join Re on the journey to become a category of one.
👥Connect with Re Perez & Category of One
Website: https://www.reperez.com
Instagram: https://www.instagram.com/the.re.perez
