The Lie We Tell Ourselves About Money (And Why It Keeps Us Stuck) | Garrett Gunderson
Money, identity, and the stories we carry, quietly shape how we lead and build. This conversation with Garrett Gunderson moves beyond tactics and into the internal narratives that influence our financial decisions, our sense of worth, and how present we feel in our lives.
Garrett has written ten books, with multiple Wall Street Journal bestsellers and Killing Sacred Cows reaching the New York Times list. His work centers on helping entrepreneurs keep more of what they make without cutting back on the life they want to live. Alongside his work in financial education, he has a comedy special on Amazon Prime, delivers a one-man-show keynote, and is consistently ranked as a top speaker at major events. What stood out most in this conversation was Garrett’s honesty around money stories, presence, and building a life you don’t want to escape from. It reinforced something I deeply believe. Money follows value, and value begins with clarity and alignment.
Key Takeaways
The Money Story Runs Everything - Self-perception silently shapes every financial decision
Protective Lies Keep Us Stuck - Unspoken narratives preserve shame and limit growth
Honesty Creates Financial Freedom - Awareness dissolves patterns blocking wealth creation
Clarity Begins With Desire - Knowing what you want restores personal power
Wealth Is Presence - Alignment allows ease, spaciousness, and grounded leadership
Win First Then Play - Fulfillment comes from meaning embedded in the work
Where to Find Our Guest
Garrett Gunderson Website: https://garrettgunderson.com
Garrett Gunderson on Instagram: https://www.instagram.com/garrettbgunderson
Garrett Gunderson on YouTube: https://www.youtube.com/@GarrettGundersonTV
Links & Resources
Stay Connected with Re Perez:
Website: https://reperez.com/
IG: https://www.instagram.com/the.re.perez/
LinkedIn: https://www.linkedin.com/in/re-perez-branding
Book: “Your Brand Should Be Gay (Even If You’re Not)” https://reperez.com/book
“A Category of One brand is built on a personal philosophy, not a marketing plan.” Re Perez
