BRANDING RESOURCES
Below are the most commonly accessed resources from Branding For The People (Re Perez's branding agency).
THE BRANDING BLUEPRINT
The 7 Components of a Great Brand
“What is a brand?” Is it a logo? Color-scheme? The words you say or the photos you use? It’s all of the above, and yet none of them singularly. This blueprint explains 7 components of a great brand to attract your ideal customers.
THE NAMING GUIDE
7 Steps to a New Name
Before embarking on the naming process, you must get familiar with the various types of names, what’s important in a name, and the step-by-step process to discover the best names for your brand — whether you’re naming a company, product or service.
THE BRAND ARCHETYPES GUIDE
20 Personas to Inspire Your Brand
One of the most powerful ways to differentiate your brand is to infuse personality in every interaction. Use this guide to identify your Brand Archetypes. Share with your creative team to inspire and elevate your brand.
TOP 5 BIG BRANDING MISTAKES
The Profit Principles of Fortune 500 Brands
Branding is one of the most essential and powerful tools you can use to attract ideal customers, create raving fans, and expand your business to an entirely new level. This guide will teach you how to leverage the principles of Fortune 500 branding.
LET YOUR COLOR PERSONALITY SHINE
A Guide to Choosing Colors for Your Brand
Colors can provide a visual tone for your brand — that “look and feel” you want to express visually. Since 62 to 90% of a target audience’s decision to buy is based upon color, there’s significance to selecting colors for your brand.
ALL RESOURCES
Get access to all of our Branding Resources
Includes The Top 5 Branding Mistakes, The Branding Blueprint, The Naming Guide, The Brand Archetype Guide, and Let Your Color Personality Shine.
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