BRAND TRANSFORMATIONS
Below is a list of select brands that I've transformed into Category of One brands.
ORGANIZE & FLOW
Transforming Your Space, Empowering Your Life
Problem.
Alejandra Costello and Ed Wotring had built a highly successful YouTube channel and membership community helping people declutter their homes and offices. However, the personal brand positioning (Alejandra dot tv) no longer reflected the scale, vision, or future growth potential of the business. To expand their reach and impact, they needed a scalable Masterbrand that could elevate the brand beyond a single personality and better serve a broader audience.
Solution.
Alejandra and Ed engaged Re Perez to lead the brand evolution. The engagement included developing a new Masterbrand name, Brand Strategy, vibrant Brand Identity, and a fully redesigned website—positioning the business to attract a wider audience and expand its market presence.
Outcome.
The result: Organize & Flow—a dynamic, scalable brand now poised to help more people create spaces that inspire freedom, self-expression, and empowered living.
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BOLDHAUS
Razing the rules of landing corporate clients.
Problem
The Corporate Agent had built a strong reputation helping service professionals land highly profitable corporate contracts. Yet despite consistent success, CEO Angelique Rewers recognized that the brand no longer reflected the bold, disruptive energy she wanted to bring to the market. The positioning felt safe and dated, blending into a sea of competitors. It was time to evolve into a brand that embodied its true edge and leadership.
Solution
Angelique partnered with Re Perez to architect a bold new identity. The mandate: craft a brand that would be unapologetic, magnetic, and instantly distinctive — one that would command attention in a crowded space. Through deep strategy work, brand architecture, and a visual and verbal overhaul, the team helped BoldHaus shed its corporate skin and emerge with a name, look, and message that fully expressed its radical spirit and elevated market position.
Outcome
Today, BoldHaus stands as a brand that is instantly recognizable and impossible to ignore. As Angelique shared: "I’ve worked with top NYC branding firms and they don't hold a torch to the beautiful, stunning precision your firm does!"
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ODYSSEY TEST PREP
Creating the ultimate LSAT prep advantage.
Problem.
Odyssey Test Prep, a leading LSAT tutoring and prep company, had built a strong program with exceptional student outcomes. However, CEO Jonathan McCarty was operating with an original DIY brand and website that no longer matched the caliber of his services. The brand lacked the sophistication and credibility needed to attract the high-achieving clients who would benefit most from the company’s offerings.
Solution.
Jonathan engaged Re Perez to create a brand that would elevate Odyssey’s market position and speak directly to its ideal clients. Through a full brand transformation—including strategy, messaging, and visual identity—the company emerged with a brand that reflected its premium value and leadership in the space.
Outcome.
Since rebranding, Odyssey Test Prep has experienced extraordinary growth—nearly 10x in revenue—and now consistently attracts and enrolls top-tier law school candidates.
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THORBEN
Mastering Innovation Together
Problem.
Thorben, a 100% woman-owned small business delivering Cloud, ERP, and Technical Consulting services, had built a strong track record with high-profile clients such as the U.S. Department of Interior, The Treasury Department, and the Department of Homeland Security. Yet their brand conveyed the image of a scrappy upstart—misaligned with their true level of expertise and leadership. This disconnect was limiting their ability to attract even larger, higher-value contracts.
Solution.
The leadership team engaged Re Perez to create a brand that would accurately reflect Thorben’s established credibility and command respect at the highest levels. Through strategic brand positioning, refined messaging, and a sophisticated visual identity, the company emerged with a brand that exuded authority, trust, and premium value.
Outcome.
Immediately after rebranding, Thorben landed a $1 million contract—solidifying its elevated market position and opening doors to even greater opportunities. "Re’s leadership helped us stand out from other firms. Immediately after rebranding with Re Perez, we landed a $1M contract."
— Chris Koomey, COO, Thorben
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EXTRAORDINARY LIFE
Helping leaders harness their hidden potential.
Problem.
Extraordinary Life, a boutique executive coaching company led by Dr. Al Spicer, had built a reputation as a trusted advisor for visionary leaders shaping their lives, leadership, and legacy. Yet after years of growth and evolution, the company’s brand had become stale, failing to reflect the profound depth and transformational quality of its work. This disconnect was limiting its ability to attract the caliber of clients it was designed to serve.
Solution.
Dr. Spicer engaged Re Perez to architect a full brand transformation. The engagement included strategic repositioning, a new name, brand identity, website, and clear direction for the business, ensuring that every touchpoint reflected the elevated essence of the company and the transformational impact it delivers.
Outcome.
With the new brand in place, Extraordinary Life now commands greater resonance with its ideal clients and has elevated its market presence, allowing Dr. Spicer to confidently expand his reach and impact. "Re Perez exceeded all my expectations. His thought-provoking questions guided me to explore my brand in a completely new way." — Dr. Al Spicer, Founder, Extraordinary Life
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xchange
Unlocking Human Potential At Scale
Problem.
xchange, founded by Jon Berghoff, had become the leading methodology for change agents seeking to unlock human potential through transformational gatherings. Yet as the community and its impact grew, the brand no longer reflected the depth, sophistication, and expanded vision of the movement. Jon recognized that the brand needed to evolve in order to match the level of transformation xchange was facilitating for its clients and global community.
Solution.
Jon partnered with Re Perez to lead a brand evolution that honored the core essence of xchange while elevating its presence and positioning. Through a series of in-depth strategy and creative sessions, we refined the brand’s messaging, evolved the logo, expanded the color palette, and refreshed the website to reflect xchange’s elevated mission and impact.
Outcome.
The revitalized brand now more powerfully conveys xchange’s leadership in the space and inspires deeper connection with its growing global community of change agents.
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TRIUMPHA
Creating transformation through culture.
Problem.
Triumpha, the Culture Experts trusted by Chief Executives to drive rapid organizational change, had built a strong reputation across the UK. However, despite their success, the brand had become “confused” and lacked clarity in articulating what made the firm unique. As a result, the brand was blending in rather than standing out—limiting its ability to differentiate in a highly competitive space.
Solution.
Triumpha’s founder engaged Re Perez to lead a complete brand transformation. The engagement included defining a clear brand strategy and positioning, refining messaging to articulate the firm's unique value, and developing a new brand identity—including a refreshed logo and an elevated website experience.
Outcome.
With its new brand in place, Triumpha now communicates its distinctive leadership in the culture transformation space with clarity and confidence, empowering the firm to attract higher-caliber clients and opportunities.
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HINKLE OUTDOOR LIVING
Transforming Backyards Into Personal Paradises
Problem.
Since its founding in 2007, Hinkle Outdoor Living (originally Hinkle Hardscapes) had built a strong reputation for designing and executing premium outdoor spaces. However, the original name and brand identity failed to convey the quality, sophistication, and elevated experience the company provided—creating a disconnect with the high-end clientele they sought to attract.
Solution.
Owner Zach Hinkle engaged Re Perez to realign the company’s brand with its ambition and target market. Through a comprehensive brand transformation—including strategic repositioning, a new name, refined messaging, and an elevated brand identity—Hinkle Hardscapes became Hinkle Outdoor Living: a brand that fully reflects its promise of crafting outdoor spaces engineered to entertain.
Outcome.
The rebrand has significantly enhanced the company’s market positioning and elevated its appeal to upscale clientele. With its brand now in perfect alignment with its ambitions, Hinkle Outdoor Living is poised to accelerate growth and continue creating extraordinary outdoor living experiences.
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CHANGING HABITS
Helping the world eat better through real foods without the marketing hype.
Problem.
Changing Habits, an Australian-based company transforming people’s eating habits through whole food products, coaching programs, and an online nutrition academy, had experienced rapid growth and diversification. However, its brand had become fragmented across multiple product lines and programs, diluting its core message and making it difficult to present a cohesive market presence. The leadership team recognized the need for a unified, elevated brand to fully reflect the company’s expertise and mission.
Solution.
After conducting a worldwide search for the right branding partner, Changing Habits engaged Re Perez to lead a comprehensive brand transformation. The mission: unify the company’s product lines and programs under a singular Brand Platform, and develop a new Visual Identity and Brand Messaging that would both honor its credibility and boldly challenge the pervasive “diet of misinformation” in the industry.
Outcome.
The rebrand established a cohesive, elevated brand presence that strengthened market positioning, enhanced consumer trust, and empowered Changing Habits to expand its impact globally.
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WILDFIT
Learning to live without food shame.
Problem.
Wildfit, a revolutionary health education and coaching company under the Mindvalley brand portfolio, had launched to rave reviews and initial success. However, as Mindvalley looked to scale Wildfit to a global audience, the brand lacked the clarity, resonance, and differentiated positioning needed to break through a saturated market and fully realize its growth potential. The leadership team recognized the need to evolve Wildfit’s brand into a bold, globally relevant force.
Solution.
Mindvalley engaged Re Perez to lead the strategic brand evolution of Wildfit. The goal: position Wildfit as the most relevant nutrition brand on the planet, one that boldly speaks truth to the diet, pharmaceutical, and food industries and empowers people to reclaim their health. Through refined messaging, strategic positioning, and brand development, we helped crystallize Wildfit’s identity as the definitive “anti-diet” brand for a global audience.
Outcome.
With its evolved brand, Wildfit has accelerated its global reach and established a uniquely resonant voice in the crowded nutrition space, empowering the brand to scale and inspire a worldwide movement.
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CHEEKY SCIENTIST
The world’s largest job-search training platform for PhDs.
Problem.
Cheeky Scientist, a global company of Industry PhDs dedicated to helping more PhDs transition into high-paying, meaningful industry careers, had grown rapidly but was held back by an inconsistent, confusing, and cluttered brand presence. This lack of clarity was undermining its ability to attract, engage, and serve its growing audience—limiting both market credibility and member experience.
Solution.
The leadership team engaged Re Perez to lead a comprehensive brand transformation. Together, we developed a clear and compelling Brand Strategy and Brand Identity that fully aligned with Cheeky Scientist’s mission and vision. The work culminated in an elevated website designed to deliver a seamless experience for PhDs seeking career and technical training—positioning the company as the leading global community for PhDs in industry.
Outcome.
With its revitalized brand, Cheeky Scientist has strengthened market leadership, improved member engagement, and elevated its credibility—empowering the company to accelerate its mission of helping place 1,000,000 PhDs into industry positions worldwide.
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MSI CONSULTING
Providing innovative thinking, technology, and deep knowledge of management sciences.
Problem.
MSI Consulting, an expert solutions provider based in the Washington DC Metro Region, had built a strong reputation over two decades serving Industry, Federal, State and Local Government, Non-Profit, and Higher-Ed clients. However, the company’s brand lacked the clarity, sophistication, and forward-looking presence needed to reflect the caliber of its consulting services and to support its future growth trajectory.
Solution.
MSI engaged Re Perez to lead a brand transformation that would align its visual identity and messaging with the firm’s expertise and ambition. The engagement included clarifying the brand’s positioning and developing a fresh, elevated Brand Identity that represents MSI’s leadership and future direction.
Outcome.
With its revitalized brand, MSI Consulting now presents a cohesive, professional, and future-ready market presence—supporting the firm’s continued growth and deepening its impact across diverse client sectors.
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MIRASEE
Launching courses that change lives.
Problem.
Mirasee, a leading business education company helping experts create leverage, freedom, and impact through online course businesses, had entered a period of rapid growth—acquiring multiple companies and expanding its portfolio of sub-brands, products, and programs. This created a unique challenge: the existing brand architecture was not equipped to support the company’s evolving scale and complexity, making it difficult to maintain clarity, cohesion, and market distinction.
Solution.
Mirasee engaged Re Perez to architect a powerful brand strategy designed to future-proof the business. The engagement focused on organizing Mirasee’s Brand Architecture to ensure clarity across its expanding ecosystem, while strategically elevating its positioning in the marketplace. The project culminated in a full Brand Evolution, including a new Visual Identity and comprehensive Brand Guidelines to unify and strengthen the brand across all touchpoints.
Outcome.
With its evolved brand in place, Mirasee now operates with a clear, cohesive brand structure that supports its continued growth and amplifies its leadership in the business education space.
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PURPLE CARE
Building greener communities through the power of purple.
Problem.
Purple Care, the premier lawn, tree, and landscaping company serving the greater Fort Worth, TX area, had built a loyal local customer base. However, its previous name—Xtreme Lawn Care—and confusing branding were causing the company to lose customers and limiting its ability to communicate the full breadth and quality of its services. CEO Justin Berg recognized that the brand no longer reflected the company’s holistic, sustainable approach to lawn care and its vision for growth.
Solution.
Justin engaged Re Perez to lead a complete rebrand. The project included a strategic repositioning of the brand promise, development of a new Brand Identity and website, and the creation of a bold new brand character—Puck, the pest-stomping purple gorilla—to bring personality and memorability to the brand.
Outcome.
Since rebranding, Purple Care has experienced extraordinary growth, expanding from 100 to 2,000 customers—a 1900% increase—and now stands as the clear market leader in its region. "We went from 100 to 2,000 customers — a whopping 1900% increase after rebranding with Re Perez."
— Justin Berg, CEO, Purple Care
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UGURUS
Helping digital agencies take back control of their lives.
Problem.
UGURUS, an online academy for digital marketers and web professionals, helps its members build meaningful, purposeful, and profitable businesses—without sacrificing what matters most: time with their families. While already enjoying market success, UGURUS recognized that inconsistencies between its visual design and messaging were undermining the brand’s credibility and limiting its ability to reach and resonate with a broader audience of digital agency owners.
Solution.
Demonstrating strategic foresight, the UGURUS leadership team engaged Re Perez to lead a complete brand transformation. Together, we reimagined the brand’s strategy from the ground up—refining positioning, messaging, and visual identity—culminating in a cohesive, elevated brand experience designed to fuel growth and deepen impact.
Outcome.
Following the rebrand, UGURUS experienced significant business growth—tripling in size and increasing program pricing 4x—while solidifying its leadership in the digital agency space. "Re Perez is the real deal. After branding with Re, we grew by 300% and charged four times more for our programs." — Brent Weaver, CEO, UGURUS
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LISTENTRUST
Accelerating connection on a multi-dimensional level.
Problem.
ListenTrust, an industry leader in bilingual call center services, built its initial success serving the Hispanic market under the name Listenup Espanol. However, as the business expanded, CEO and Co-Founder Craig Handley recognized that the company’s name was limiting growth opportunities—creating a perception that ListenTrust only served Spanish-speaking markets and making it difficult to secure English-speaking contracts.
Solution.
After an extensive search for the right branding partner, Craig engaged Re Perez to lead a complete rebrand. The engagement included the development of a new company name, a comprehensive Brand Strategy, an elevated Brand Identity, and the creation of a Brand Story video—all designed to reposition the company as a trusted leader in both English- and Spanish-language markets.
Outcome.
With its new brand in place, ListenTrust expanded its market reach and successfully secured major English-speaking clients—positioning the company for accelerated growth across both language markets. "Re is the real deal. He helped us break through to the next level and made us proud of our brand again." — Craig Handley, CEO & Co-Founder, ListenTrust
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ESENCIA
Making Property Maintenance Effortlessly Simple
Problem.
Founded by Colombian immigrants Angelica Bermudez and Mauricio Grisales, Esencia began as a successful multi-family cleaning business and evolved into a trusted one-stop property maintenance solution for property managers and service providers. However, as the company scaled and embraced smart technology, its brand lagged behind—failing to reflect the company’s elevated capabilities, commitment to innovation, and growing leadership in the industry.
Solution.
Seeking to position the business for its next phase of growth, Angelica and Mauricio partnered with Re Perez to lead a brand transformation. The engagement focused on creating a bold new identity that would honor their roots while clearly signaling their evolution as a premium property maintenance partner—combining strategy, brand architecture, and a dynamic new Brand Identity.
Outcome.
With its elevated brand in place, Esencia has strengthened its market positioning, accelerated growth, and earned industry recognition—including being named to the Inc. 5000 list of America’s fastest-growing private companies.
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