CATEGORY OF ONE
WITH RE PEREZ
A Weekly Video Podcast
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OUR PODCAST EPISODES
The Category of One with Re Perez podcast explores what it takes to stand out in the era of AI.
Re is a former Fortune 500 Brand Consultant turned entrepreneur, speaker, and author of Your Brand Should Be Gay (Even If You’re Not). He’s spent over two decades helping successful, affluent entrepreneurs and founders build brands so bold, unique, and radically authentic they become impossible to ignore. This podcast is about going deep, having fun, and providing practical wisdom to empower you on your journey to becoming the best version of yourself.
Stop Chasing Perfection: Your Home Is Your Identity! (Choose The Right One...) | Scott Harris
Modern life keeps our nervous systems overloaded, leaving many of us feeling anxious, exhausted, and disconnected. In this episode of Everyday Ancestral, Debra Joy shares her powerful journey from ... ...more
Podcast
December 18, 2025•2 min read
Let’s Retire Retirement: Design a Life You Don’t Need to Escape From | Derek H Coburn
In this episode of Category of One, I sit down with my good friend Derek H Coburn to explore the beliefs, habits, and cultural narratives that quietly shape how we work and how we live. ...more
Podcast
December 11, 2025•2 min read
How Authenticity & Alignment Are the Real Mission in Business and Life | James Ure
In this episode of Category of One, I sit down with my good friend James Ure to explore how authenticity and alignment drive growth and lasting fulfillment in business and life. ...more
Podcast
December 04, 2025•1 min read
Stop Competing, Start Creating: Become a Category of One
Most people get trapped in the game of comparison. They look left and right, copy what others are doing, and end up drowning in the sea of sameness. And now, with AI flooding the marketplace ...more
Podcast
December 03, 2025•2 min read
ABOUT RE PEREZ
Re’s branding career began with senior-level roles at top global consulting firms like Interbrand, Siegel+Gale, Reputation Institute, and TMP Worldwide, where he worked on industry-leading brands such as Abbott Nutrition, Amersham Bioscienes, GE Money, Lilly, Nalco, Novo Nordisk, and Xerox.
In 2011, after leaving the corporate consulting world, he started his own branding agency which has helped thousands of entrepreneurs, CEOs, founders, and Personal Brands transform the trajectory of their businesses.
With clients ranging from Professional Services, EComm, Tech/SaaS, Health and Wellness, and Transformational Learning, Re is often credited for being the single most important investment that has made his clients 2x, 3x, and even 10x their business, brand, and impact.
Today, Re creates unique transformational experiences to help his clients build a brand from the inside out.
BLOG
The Ultimate Brand Strategy for CEOs: Create a Category of One Brand
With A.I. accelerating sameness in content, messaging, and offers, it's never been more important to stand out. If you’re an impact-driven entrepreneur, founder, or CEO of a small to midsize business,... ...more
Brand Strategy
July 16, 2025•3 min read
How to Build Your A.I. Strategy as a Category of One Brand
Learn how to build an A.I. Strategy that future-proofs your brand. 5 proven steps Category of One brands are using to lead (not get replaced) in the new A.I. era. Description ...more
Brand Strategy
June 10, 2025•4 min read
